I was a little bit dubious about going with an on-line graphic design site, as opposed to the more traditional route of briefing a specific design company for our logo, but I'm glad I gave it a try. Whilst there's little doubt that to some degree you get out of the process what you put into it-- feedback to the designers is critical --one of the strengths of 99designs is that you get to choose from a range of different designs and designers. And while this did take a fair amount of time, the end result for us, was well worth it.