Background information
Organization name
Chargezoom
Description of the organization and its target audience
SaaS for financial services; we make life easier for QuickBooks users
Industry
Internet
Existing website
chargezoom.com
Visual style
Style/theme ideas
Open to ideas but would like to stay in line with other, modern tech-focused websites/providers. Our competitors mostly rely on outdated, unfriendly websites so we like to stand out.
Company color is blue (#0078ff); ideally designs would compliment our color pallette. Not interested in deep or earth tones, want vibrant colors that pop and would not be considered 'neutral'.
Prefer graphics over photos. Illustrative imagery of humans could work (we have some that are available to use/repurpose) but prefer not to have animals/cartoon.
Minimalist moving graphics, no hyper gifs. Scrolling should be smooth, seamless with minimal sticky scrolling/parallax.
Design needs to be easily translated to mobile view as well as zoom view (for low vision/magnified screen users).
Inspirational websites
http://spreedly.com
Honestly, none of these sites particularly knocks our socks off but have some simple design styles that may serve as inspiration.
Content details
Page descriptions
All pages will have a single, consistent CTA: to sign up to use product or get a demo before trying
Homepage: should highlight who we are/what we do (make life easier for QuickBooks users) and needs to include details about integrations to the other products that visitors are using to simplify their accounting
Solutions page: will focus on specific customer segments (ex: small businesses, start ups, etc). Content/copy will be customized by segment, but would like consistent background theme for all segments
Integrations page: will focus on integrations (ex: QuickBooks, Freshbooks, etc.). Content/copy will be customized by integration but would like consistent background theme for all integrations
Features page: will focus on product features (ex: payment terminal, eInvoicing, etc.). Content/copy will be customized by exact feature but would like consistent background theme for all features
General page: would like a consistent background theme for all general pages to be used for one-off pages within the site structure (FAQ, About Us, etc.)
What to avoid
Limit the use of "money" or "wealth" iconography; this business segment leans heavily into green colors and images of currency, etc. and we want to differentiate ourselves by being a clear, UI-first company that is more aligned with modern interfaces that users are accustomed to.
Minimalist moving graphics, no hyper gifs. Scrolling should be smooth, seamless with minimal sticky scrolling/parallax.
Design needs to be easily translated to mobile view as well as zoom view (for low vision/magnified screen users).
Other
Other notes
Stock images
Client allowed the use of stock for this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Contest deliverables
5 x Web page design(s)
Final files
You will be required to provide either a PNG or a JPG file. Please check with the client to see if they have a preference.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.