Background information
Name to incorporate in the logo
Excel at Work
Slogan to incorporate in the logo
Description of the organization and its target audience
***FINAL ROUND***
We have purchased the bundle which includes a Logo design, Facebook cover, Twitter header and Youtube background. You can see our Facebook page here https://www.facebook.com/excelatworknz and our Youtube channel here https://www.youtube.com/c/excelatwork. I've attached a personality photo that can be incorporated into each design. Please keep the wording the same. Happy for you to make these professional but very friendly. We teach Microsoft Office products if that's helpful. Thank you so much. If you have any questions please send these in the comments.***
** New Update! Thank you to all designers who have submitted. We so appreciate you helping us. Can we please ask that the designs use the following colours? Hex colours: grey #656565 aqua #47B5C2. Thank you.**
*UPATED: Please use the attached files (existing logos) for inspiration. We require a complementary logo, not a copy. We also require the same font to be used as our existing logo. Thank you so much.*
The logo you design will be used for our online sites (Wordpress, Facebook, YouTube, IG, Kajabi) It will also be used in many digital forms, e.g. PDFs.
We specialise in delivering Microsoft Office training without the 'tech-speak' to people who don't want to be super-gurus or software-geeks. We currently run workshops online, coach online and sell online self-paced courses. You can check out our website at http://www.excelatwork.co.nz. We would like the Excel at Work logo to be not too different from the current look, but with a fresh new feel. We also need the concept of 'Online' incorporated into the logo somehow. We are now fully online and want our branding to show this. Our target market is 50/50 male, female. Age between 25 and 55. Non techy types. Many are business owners who are a bit overwhelmed by technology. Some are guys just off the tools and who are now supervisors or managers and computers are all new to them. Many are job seeking and needing to up-skill. We don't want this to look 'techy' but I would really like it to look friendly and relatable.
The majority of our sales are for Excel courses. I hope this is helpful.
Industry
Business & Consulting
Visual style
Colors to explore



Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
The attached files show our existing Excel at Work logo and a new logo for Beyond Proficient which is a program we will be running next year. We would love the new logo to have a look and feel something like the Beyond Proficient logo. It doesn't need to be exactly the same but look like it's related to this logo so that the branding is consistent. Thank you.
Contest deliverables
1 x Logo
Winner of this contest
1 x Facebook cover
1 x Twitter header
1 x YouTube background
Final files
You will be required to provide either a PNG or a JPG file. Please check with the client to see if they have a preference.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.