Portfolio
:format(webp)/99designs-contests-attachments/162/162414/attachment_162414326 "Design Concept: Sugo Italian Steakhouse
This visual identity for Sugo Italian Steakhouse strikes a sophisticated balance between Old-World Italian heritage and the bold, premium atmosphere of a modern steakhouse. The design is engineered to feel established, artisanal, and high-end.
The Visual Identity
Custom Typography: The \"Sugo\" wordmark uses a flowing, elegant script that evokes the movement of handmade pasta and the personal signature of a master chef. It is paired with a clean, structured sans-serif for \"Italian Steakhouse\" to ensure modern legibility and a professional finish.
Artisanal Iconography: The logo features a stylized laurel and grain motif, symbolizing fresh, earth-to-table ingredients. Centered within is a subtle crossed knife and fork—a direct nod to the steakhouse experience.")
:format(webp)/99designs-contests-attachments/162/162413/attachment_162413036 "Concept Overview
This design bridges heavy-duty industrial reliability with modern residential organization. It serves as a literal visual shorthand for secure garage storage.
Key Design Elements:
The Integrated \"Y\": Built into the door structure, symbolizing YARD as the foundation of home organization.
Garage Door Iconography: Horizontal slats ensure immediate niche recognition and high brand recall on service vehicles.
The Padlock: Directly addresses customer concerns regarding the safety of high-value equipment.
Industrial Palette: Bold yellow and black provide maximum contrast, echoing the durability of professional-grade tool brands.
Versatility: Tested for legibility in full-color and monochrome, ensuring a professional look from digital ads to embroidered uniforms.")
:format(webp)/99designs-contests-attachments/162/162397/attachment_162397903 "Design Concept: The Spirit of Valor
This identity bridges ancient strength with modern spiritual passion through a sophisticated \"hidden\" icon approach.
The Icon: Fire & Lion
The Flame: A rising, \"dancing\" silhouette represents the zeal of the Holy Spirit and the transformative power of the Gospel. Its upward peaks suggest momentum and growth.
The Lion: Nested within the flame’s negative space, the Lion of Judah embodies authority and courage. This execution suggests that true Valor is an internal fire fueled by faith.
Typographic Harmony
Valor (Script): Elegant calligraphy represents the personal, organic journey of the individual.
CHURCH (Serif): Clean, stable small caps provide a foundation of tradition and community.
Symbolism of Gold
The palette of gold, black, and white signifies refinement. Just as gold is purified by heat, this brand reflects a faith \"tested by fire,\" tying the believer (the lion) to the process (the flame).")
:format(webp)/99designs-contests-attachments/162/162396/attachment_162396355 "The Vision
This identity for Wink Pod Photo Booth was crafted to evoke a sense of \"Modern Luxury meets Playful Celebration.\" The goal was to create a brand that feels at home at both a high-end wedding gala and a chic corporate brand activation.
Design Elements
The Hero Icon: The central camera icon serves as the visual anchor, bridge-linking \"Wink\" and \"Pod.\" I utilized a clean, technical line-art style to represent the high-quality equipment used by the service, while the \"eye\" of the lens subtly nods to the \"Wink\" in the name.
Typography: * Primary: A sophisticated Serif font provides a foundation of reliability and timelessness.
Secondary: The \"Photo Booth\" script adds a human, celebratory touch, mimicking the fluid movement of a party.
Color Palette: I chose a \"Midnight Plum\" and \"Champagne Gold\" pairing. This palette moves away from the typical \"neon/rainbow\" photo booth tropes, positioning Wink Pod as a premium, boutique service provider.")
:format(webp)/99designs-contests-attachments/162/162378/attachment_162378360 "Concept: Official NAPA AUTOPRO Service Center Signature (High-Contrast Version)
This submission features the official Service Center Signature for ASSOCIATED TIRE, specifically optimized for high-visibility applications on NAPA Blue backgrounds. This design ensures the shop remains 100% compliant with NAPA's corporate identity standards while projecting a professional, \"Hero\" brand presence.
Compliance & Design Standards:
Official Lockup: This design adheres to the Secondary Service Center Signature guidelines, which permit the shop name to be placed directly beneath the primary NAPA AUTOPRO logo and yellow divider bar.
Color Integrity: The \"NAPA\" text within the hexagon is rendered in NAPA Blue, and the \"AUTOPRO\" and \"ASSOCIATED TIRE\" wordmarks are in White to ensure maximum legibility against the dark blue field.
Production Ready: This high-contrast version is ideal for external illuminated signage, vehicle graphics, and staff apparel.")
:format(webp)/99designs-contests-attachments/162/162382/attachment_162382022 "The \"PLAN IT\" identity is a strategic blend of retro-futurism and modern financial precision. Designed specifically for a young adult demographic, the brand moves away from stuffy financial tropes. Instead, it utilizes the narrative of \"space exploration\" to represent the personal journey of wealth building and long-term planning.")
About
I'm a Brand Identity and Graphic Designer with 4+ years of experience in visual identity systems, logo creation, and packaging concepts. My background includes extensive work in branding, typography, and the production of print-ready packaging labels. Currently, I am self-employed and am focusing on brand identity, packaging design, and book design & layout.
Member since:
January 28, 2026