Visual style
Package type
Design inspiration
Colors to explore
Other color requirements
Company
Product
Product name
YoBe - Front and Back of Strawberry Pouch
Description of the product
YoBe provides high-quality, plant-based, protein-rich snacks targeting health-conscious individuals including athletes, vegans, families, and environmentally aware consumers who appreciate sustainable practices.
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UPDATE: 5/31/24
Dear Designers,
We have some exciting updates for our contest!
After insightful discussions with one of our key advisors and food industry consultants, **we have decided to extend the contest by two days.**
Our team greatly appreciates the creativity seen in your submissions thus far, particularly those achieving 4-5 stars.
However, we've recognized a strong preference for our existing pouch designs, which are distinguished by their unique market presence and the inclusion of athletic imagery. This style not only resonates with our brand identity but also connects more effectively with our audience of protein forward customers. .
**Moving forward, we're seeking refinements that build on the current actual pouch designs (not the current 99design entries, but our actual pouches).**
We are looking for submissions that incorporate the following elements:
- Enhanced similarity to our existing pouch design.
- Better communication of the hierarchy, especially the statement that it is a "Coconut Almond Protein Yogurt" - this has been whats missing.
- Continued use of lifestyle photography featuring athletes either prominently or in the background on the pouch. Some imagery might be too intense is some of the feedback we have received.
- Creative improvements that add refinement and a fresh twist without straying from our established aesthetic.
-Continue with the new key sell points on the new design.
Please ensure that any new designs submitted align closely with these guidelines. We are excited to see your revised concepts and thank you for your dedication and creativity.
Warm regards,
The YoBe Team
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We are a FUN brand and the product needs to be sexy and not look like a kids pouch or some boring product. It needs to be a pouch that celebrity would be proud of eating while the paparazzi takes a photo and they know they look cool and hip. It has to speak to masculine and feminine but men need to be able to hold one and think they look hip too.
This needs to be a product adults 20-40 are proud to post on their instagram feed or stories. Can't be boring or look generic. So, find a way to keep the eye appeal of original but communicate better.
**IMPORTANT NOTE TO ALL DESIGNERS!!!!**
THIS CONTEST IS JUST FOR **STRAWBERRY - FLAVOR** - please only submit strawberry flavor front and back designs. Per 99designs guidelines, we have to pick one flavor. thanks
Designs for this contest are for Strawberry flavor only.... the selected winning designer will help with the other flavor designs in a 1-1 follow up project....
FULL POUCH REDESIGN PROJECT BRIEF HERE - PLEASE CLICK GOOGLE DOC AND READ WHOLE THING!!! 👇
https://docs.google.com/document/d/…sp=sharing
Description of the product target audience
health-conscious individuals/celebrities including athletes, vegans, non-vegans, yogis, teenagers, families, people who go on hikes and party, people who care about environment but aren't snobs about it. and People that would like to post on their story of them using the product. Product needs to be designed for people to share they use it on socials.
Creative vision
Style attributes
Design needs
all graphic design files you could want are linked in the google doc in the ASSETS section:
ASSETS
Drive Folder #1: YoBe - https://drive.google.com/drive/fold…sp=sharing
Full resolution - YoBe Lifestyle Photography
https://drive.google.com/drive/fold…drive_link
Social Media resolution - YoBe Lifestyle Photography
https://drive.google.com/drive/fold…drive_link
YoBe Product Renders - Product Photography
https://drive.google.com/drive/fold…drive_link
Drive Folder #2: YoBe Pouches
https://drive.google.com/drive/fold…drive_link
- includes Current/old Pouch design source files, illustrator, psd, svg, etc.
**IMPORTANT NOTE TO ALL DESIGNERS!!!!**
THIS CONTEST IS JUST FOR **STRAWBERRY - FLAVOR** - please only submit strawberry flavor designs. Per 99designs guidelines, we have to pick one flavor. thanks
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PROJECT BRIEF
Overview
We love our “eye-catching” pouch designs, but as we are being picked up by Whole Foods and other retailers, we need to refine our packaging to better communicate our product. We are a “Coconut Almond Protein Yogurt” snack designed for active lifestyles. We would like to emphasize “Protein” because its our point of differentiation. Plus we are protein alternative to protein bars and protein drinks and of all vegan yogurts we have more protein.
Brand Elements
Photography: Lifestyle and product photography will be provided via Google Drive. While these elements have been central to our design theme, we are requiring two concepts from each designer both with and without these lifestyle images to explore what best differentiates and highlights our products.
Consistency: Maintain the use of existing colors, logos, and fonts as per our current packaging.
Design Requirements
Aesthetic: A FUN, clean, SEXY modern look that conveys Fun, sophistication and high-end appeal.
Communication: Packaging should clearly and boldly communicate our brand and product benefits. 12g Protein, 100% Plant Based, 5g Total Sugar, 7 g Fiber.
Packed with Probiotics and Prebiotics
Integration: Explore both the use of lifestyle and product photography and alternatives with or without these elements to highlight the vibrancy and quality of YoBe.
Visual Appeal: Incorporate elements that attract attention on shelves, such as vibrant colors and bold designs and shapes. This is most important behind communication.
Customer Engagement: Highlight testimonials, reviews, and unique product features prominently. Also the call to action to post on our socials and be a part of our community.
About YoBe
Mission: Fueling the highest awesomeness in everyone, with a focus on health, activity, and quality.
Unique Selling Propositions:
12g of Protein
100% Plant Based
5g Total Sugar
Packed with Prebiotics and Probiotics
Packed with Prebiotics (7g Fiber) and Probiotics (Billions)
Organic & Natural ingredients
Non-GMO
This needs to be on packaging too
Dairy- & Gluten-free
Dessert-like taste
Commitment: Contributing 1% of revenue to the Surfrider Foundation to support clean beaches.
Recycling: mention recycle with (then use this logo)
Product Differentiation:
Made with organic coconut cream, almond protein powder, monk fruit, and erythritol.
Suitable for a range of consumers from athletes to families, offering convenience without sacrificing taste. Women in Yoga Pants is an avatar of customer.
Environmentally conscious packaging supporting sustainability. Use the terracycle recycling.
Deliverables
Packaging Mockups: Designs for this contest are for Strawberry flavor only.... the selected winning designer will help with the other flavor designs in a 1-1 follow up project....
The packaging should:
Embody our brand ethos.
Clearly communicate the product's unique selling points.
Be vibrant, colorful, and designed to convert sales.
Stand out on retail shelves and attract customers at first glance.
Provide concepts with and/or without lifestyle and product photography so we can explore the best approach.
What to avoid
Dimensions
Package dimensions
13.5cm h x 10cm w
Files
Stock images
Client allowed the use of stock for this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Contest deliverables
1 x Product packaging
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.