Company
Product
Product name
Rinder-Ochsen-Jus (Beef Steer Jus)
Description of the product
I will build a new line of sauces / jus that can be sold and need labels for this, they must look very high quality / minimalist and MODERN. Modern is very important. I want to have nothing classic or old design, should be look fresh and modern and the titel should be in a color, which can be changed through the whole series for each jus. There will be different sauces / jus.
The products should look very high quality.
Description of the product target audience
I run a catering company. My catering exists for many years and I have a demanding clientele. For them I would like to distribute the jus and offer them at the events but also in partner stores and online. I already have products that I sell, but without any particular design. The customers have a high income level, people who value fancy events, quality food and design. Age is usually between 30 and 65.
Also weddings, corporate events, birthdays, anniversaries etc.
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German:
Ich betreibe ein Catering Unternehmen. Mein Catering besteht seit vielen Jahren und ich habe ein anspruchsvolles Klientel. Für diese möchte ich die Jus vertreiben und auf den Events aber auch in Partner-Geschäften und online anbieten. Ich habe bereits Produkte die ich verkaufe, allerdings ohne besonderes Design. Die Kunden haben ein hohes Einkommenslevel, Menschen die Wert auf schicke Events, qualitatives Essen und Design legen. Alter ist in der Regel zwischen 30 und 65.
Auch Hochzeiten, Firmen-Events, Geburtstage, Jubiläum etc.
Creative vision
Style attributes
Design needs
THINK FROM THE SCRATCH IN A MODERN WAY! :-)
The sauces are sold in a jar. The file is attached.
The label should be a single label, where the front (name, etc.) and the additional information (ingredients, best before date, etc.) come together from left to right.
Basically there should be 2 elements in the design:
1. label with Infos
2. icons
Info to 1. label:
The label should consist of 2 parts as described: A front side with nice design where logo, slogan, title and icon (see 2.) can be seen. And on then next to the front, on the right, should be the ingredients, MHD, QR code, etc.. I have attached a screen of a design for the page with the add. infos. This should be used as wirefram. The order and places of the info is fine. But design should be ignored and new! order of elements can stay for this page. But its only the backpage or right one from the etikett.
Attached is a document where Page1 (left) and Page2 (right) content can be seen.
I want to have a colorful highlight, like the titel of the Jus, which can be changed in the colors through the series. Please check the file "modernwine"
For orientation please use the selection I have chosen here at 99 designs as ideas and what is attached.
You can play with fonts. Maybe modern one and Handwriting one.
Regarding the logo: Colors can be changed and it doesnt has to be on the front. As optuon would be nice but on the back as in the wirefram would fit as well. Both would fit too.
The background should be maybe dark grey, black or white or instead of a colorful title maybe or in addition something in the background as well. View attached examples. The design should be an Eye Catcher!
In total: think modern! Like the attached ones! No classy or gold, Frame etc.
The red of the logo doesnt have to be again on the design.
Info on 2nd icons:
For the label but also for single stickers etc. each sauce/juice should get an icon, which should be designed according to the animals or main ingredient that are in the jus.
For this we need the following icon designed:
Beef/Ox
The Icon should be really minimalistic - not look like a black/white foto or drawing. Can be abstract and futuristic/moden. Maybe black and the color of the title or so.
The icons should be a language and be extended by further in the future and will be a project for the winner of the contest!
Basically, everything must be designed in such a way that it can be easily changed at any time if the name of the jus changes or other sauces are created.
What to avoid
Dimensions
Package dimensions
The jar has 230ml, so it is not large and round. Attached are photos of the jar plus the dimensions.
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German:
Das Gefäß hat 230ml, ist also nicht groß und rund. Anbei sind Fotos des Gefäß plus die Maße.
Contest deliverables
1 x Product label
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.