Background information
Organization name
Freedom Founders
Industry
Accounting & Financial
Description of the organization and its target audience
Freedom Founders is a niche company, focused on pairing successful dentists with capital, with real estate investors looking for said capital.
They are high end, operate with integrity, excellence, and commitment to the success of their members.
The member base has shifted to those coming in with 1M or more ready to deploy. The branding is getting a refresh and an update as well to reflect this higher end, but personable client base.
Content details
Description
Dr. Phelps is updating his personal newsletter! We are looking for a fresh new header design that will be featured on the front page of the newsletter. This header should encapsulate the feel of the newsletter: it should be bright and welcoming, with a minimalist and clean feel. It should use our brand colors (open to some fresh use of the colors! See colors notes below) and fonts. There are a couple of ways this could go, it could EITHER:
Center around David's headshot and the newsletter title, OR it could be a stellar new graphic visual of the "Path to Freedom" with the newsletter title.
We are open to your brilliant and clever suggestions! Keep in mind, while this is a personal newsletter, it should still capture the professional and expert side of David and what's communicating. Nothing gaudy, comic or casual. This is reaching an upscale audience of professionals.
Deliverable:
612px x 150-225px (height is somewhat variable per your design)
Editable Illustrator File (any composite Photoshop elements embedded)
CMYK colorspace
Design Style:
Bright, welcoming feel
Minimalist and clean feel overall
Use brand colors and fonts
OPEN to some creative visual or direction with the "Path to Freedom" idea
Elements to Include:
New headshot
AND/OR Path to Freedom graphic (don't have one, open to ideas)
Text to Include:
David's Path to Freedom
Your Freedom Newsletter
May 2021 Edition (this needs to be editable)
North America's Leading Authority on Professional Practice Freedom
Colors:
See brand colors in attachments
We are looking for a fresh PAIR or TRIAD colors FROM THIS PALETTE that includes the light teal (#3ca1a0)
Fonts:
Montserrat (light, and Bold)
Garamond Premiere Pro (regular, and semibold italic)
See Font Usage file provided
Photos:
Please select from the provided headshots the image that best fits your design.
References
Other notes
The waves are used throughout the brand and we're open to use on this as you see fit.
Stock images
Client is not sure if they want stock images used in this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Contest deliverables
1 x Digital design
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.