I prefer a vintage (classic style) of logo.
Logos that draw inspiration from classic marks of Americana and history.
bonus points for unique and custom graphic to accompany the text.
The lettering should be thick and bold.
Gold Cap is a nod to the "halo effect" that the businesses and real estate that we develop have our neighborhood.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
I like the simplicity of the "badge". Feels classic and authentic. would like to explore logos without any graphics/images like this