In our minds we see something very clean, classic and branded. This is in the process of gaining a patent. We envisioned using the universal sign for camp fire (cross logs/fire) and incorporating a Sasquatch head/face. Not sure how this would translate as we do not want an "evil" looking squatch. Maybe more smoke than flame. We want simple, easy to put onto shirts, hats, etc...very clean to create a brand. However, you are the artist and we are open to ALL ideas!
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.