Background information
Name to incorporate in the logo
APEX Expert Solutions
Slogan to incorporate in the logo
Description of the organization and its target audience
Our team provides services, supporting analytic and engineering in our customers spaces. We also provide educational services in a number of different modalities. APEX Develops software for organizations requiring on premises big data analysis capabilities.
Industry
Security
References
Other notes
**20171114 UPDATE** Everything is looking good so far, maybe focus on some logos where the A has a mountain like influence. Haven't really seen as much of this so far. I just wanted to throw that out to the group. Again, thanks for everything that we have seen so far!!
**20171113 UPDATE** I haven't seen much in terms of geometric tessellation.... perhaps a few hexagons and or triangles coming together, with the overlapping portions creating an elegant and clean negative space letter A. Sorry if I didn't mention this as a possible logo type, but my lack of design vernacular is hindering me at the mo. Please let me know if you have any questions.
Our company provides Technology and analysis solutions within the national security sectors. It is important to us , that our logo design doesn't align solely with technology, training, analysis, nor security if that makes any sense.
In addition, I have attached two logos we are currently using. The APEX logo is what we are looking to replace. The logo that says ATLAS is something that we are utilizing for one of our engineering products. In my opinion it is more in line with what we would like to go with in terms of the font we would like to incorporate a logo. The simple geometries utilized are clean, but more product specific. Perhaps the logo could look more like an A derived from several geometries forming a mountain type of letter A, without getting too carried away, not necessarily similar to our ATLAS logo. Please let me know if you have any questions. I am a fan of triangles, hexagons, negative space, among other things. Please do not hesitate to contact me if you have any questions.
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
I like the simple fonts utilized here, and how they pieced together to form the basic shape of the passenger pigeon.