Background information
Name to incorporate in the logo
Central Mesa
Slogan to incorporate in the logo
Description of the organization and its target audience
Locally owned restaurant serving fresh/scratch-made mexican cuisine. Fresh corn tortillas, charred street corn, house made guacamole, carnitas, in house chorizo, ceviche, etc. Tons of tequila. Fresh grapefruit palomas, lime margaritas, micheladas, etc. Mexican beer along with domestic craft beer.
Decor inside restaurant is: High ceilings, butcher block tables, huge wood bar, some exposed metals, etc. Color scheme inside is brown with pops of mustard yellow.
Industry
Food & Drink
References
Other notes
The building previously housed Central Shoes until around the 60's. We found an old piece of etched glass from the original store and altered the logo to produce the attached image. I want to keep the font and layout exactly the same. I would like to bring it to life and make it a complete logo by shading, lines, borders, art, etc... Whatever you think! But I do want it to incorporate the existing logo as a nod to the previous business.
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.