The target audience.......The audience would be patients that we can capture from both signage on our building to patients and followers we can capture in social media and web search platforms. Our target audience will be 40+ with a slight tilt towards women (as they tend to be the healthcare decision makers in a household). Income would be 100K+
Try to communicate through our logo
1 Caring and Trustworthy
2 Authorities in the Dental Procedures we perform
3 Advance Technology Workflows
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.