Background information
Name to incorporate in the logo
The Shade Shop
Slogan to incorporate in the logo
Description of the organization and its target audience
The company sells window tint and paint protection for cars
Industry
Automotive
Visual style
Colors to explore

Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
We want the logo to look like it belongs to an auto window tint company. Right now the current logo does not. It should attract the right type of crowd that gets their windows tinted on their car.
Here is the website new website layout - https://wordpress-696881-4372047.cl…sapps.com/
Here is the client avatar:
Name: Jordan (a fictional representation for illustrative purposes)
Age: 30 years old +
Gender: Male (noting increasing diversity with female customers)
Income Level: Middle to upper-middle class
Occupation: Professional, possibly in a field that requires a personal vehicle for commuting or business purposes
Vehicle Type: Owner of a mid-range to high-end vehicle, possibly both a new model and an older, well-maintained vehicle
Geographic Location: Lives in a region with a hotter climate and intense sunlight, likely in an urban or suburban area
Lifestyle and Interests:
Car enthusiast, interested in vehicle customization and maintenance
Regular participant in car-related activities like car shows, reading automotive magazines, and engaging in online car forums
Values personalization and individual expression through their vehicle
Concerned about privacy and security, sees tinted windows as a protective measure
Environmentally conscious, appreciates the energy-conserving benefits of window tinting
Active lifestyle, uses their vehicle frequently for work and leisure
Socially interactive, with a car that reflects their personal style
Buying Motivations:
Seeks quality and durability in tinting materials
Values enhanced vehicle appearance and status
Motivated by practical considerations like UV protection, temperature control, and glare reduction
Willing to invest in higher quality for better results
Buying Concerns:
Concerned about legality and regional regulations of window tints
Worries about the quality of the tinting film and installation service
Cautious about warranty and potential damage during installation
Mindful of cost versus benefits
Purchasing Behavior:
Engages in window tinting services infrequently, likely for new purchases or significant updates
Seasonal demand spikes in warmer months
Open to exploring related automotive services like detailing
Brand Loyalty:
Likely to exhibit strong loyalty following positive experiences
Influenced by recommendations from trusted sources within the car enthusiast community
Decision-making:
Often the primary decision-maker for their vehicle
Decision influenced by personal preference, research, and budget considerations
Media Consumption:
Actively engages with digital and traditional automotive media
Frequent visitor of automotive blogs, forums, and YouTube channels
Uses Facebook, Instagram, LinkedIn, and Twitter for both personal networking and business engagement
Follows car enthusiasts, mechanics, and automotive industry influencers
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.