Based on these traits, we’d expect to see many red, blue and brown technology logos, and very few that are yellow.
In reality, we do see a lot of blue and red, but very little brown.
The combination of black, white, red, and blue make up the majority of colors used in technology logos. Blue stresses the qualities of reliability and competence, while red connotes excitement and brings attention to the innovative nature of the products.
So where did brown’s code break down? What’s not taken into account here is another color association: dirt. Quite the opposite of stark white tech offices with sleek furniture and silver hardware.