Background information
Name to incorporate in the logo
Anitra Robertson or AR
Slogan to incorporate in the logo
Description of the organization and its target audience
Change management, communications and leadership coaching. The aim of this business is to work remotely, proving strategy and guidance to leaders so that they own the change process, so it's more sustainable and not likely to fall in a heap when we roll off the project.
Target audience is project managers, leaders and executives who have a good understanding of change but need to bounce their thinking off someone.
I want the logo to convey a sense of support, that a leader is not in it alone, and has someone who can technically guide then through a change project whilst also looking out for them and their wellbeing. a very human and heart connected way of working but in a corporate environment.
Industry
Business & Consulting
Visual style
Colors to explore



Other color requirements
See attachment colours I like together. I like rose gold too
Style Attributes
Design inspiration
Content details
Business card details
anitrarobertson.com
Anitra Robertson
Director
+614 04 450 015
anitra@anitrarobertson.com
References
Stock images
Client allowed the use of stock for this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Other notes
I’m really sorry to change this but based on feedback I’m going to need to change to just my name, and not go with ‘my change coach’. I’d like to explore a soft, elegant but still modern logo
On the same hand, I quite like the logo attached (AR) which I had created years ago. It just needs to be refined and popped on a business card with the details.
So sorry to mess you around. I’m eternally grateful.
Thank you
Contest deliverables
1 x Logo
Winner of this contest
1 x Business card
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
I had this done a few years ago and really like it. I’m thinking if we can recreate /improve with a couple of secondary colours for the business card, that would be great.