Background information
Name to incorporate in the logo
The World Travel Directory
Slogan to incorporate in the logo
Description of the organization and its target audience
It's a Travel Directory (listing) of ALL Travel Suppliers/companies and their Sales Reps - for all destinations/countries of the World PLUS a listing within that Travel Supplier listing of who their Sales Reps are and their contact info.
The initial audience are American Travel Advisors (85% women average age 45 years and 15% men avg. age 50 ) and American Travel Supplier Sales Reps (55% men avg. age 40 yrs. and 45% women avg. age 40) AND eventually the American Traveling Consumers of the World.
Industry
Travel & Hotel
Visual style
Colors to explore



Other color requirements
a Bora Bora type blue green ocean color and for the font color: a dark navy with a little dark green for the font color (like the bottom far right color squares of both the blue and the green color charts that I checked above in the brief) in an Aparajita font for: The World Travel Directory
Style Attributes
Design inspiration
Content details
Business card details
A foldable business card with 4 spots of available info. On the front -- which will turn like a page of a book to the left -- just the logo encompassing most of the space with room for changeable tag lines below it.
Behind the front (page) after opening like a book -- to the 2nd page - room for a QR code of our website, written website and social media logos/links and or with room for a line of verbiage at the top and bottom. Third page: verbiage of key points of who we are and what we offer etc.
The 4th or back page of the card will have all the contact info: Name, title, phone and email address.
References
Stock images
Client allowed the use of stock for this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Other notes
Contest deliverables
1 x Logo
Winner of this contest
1 x Business card
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
How it pops out at you so clearly readable - not the dark colors necessarily