Background information
Name to incorporate in the logo
conTraϩt
Slogan to incorporate in the logo
Eccentric, Eclectic, & Confused
Description of the organization and its target audience
Contrast (Eccentric, Eclectic & Confused)
Apparel, Gifts & Decor
If Crowley and Aziraphale had a store.....
One side is snarky, edgy, with a refined sense of entitlement that speaks to every hidden 90s teen at heart. Envision a Hell's Angel Biker sitting on a throne - drinking a martini.
The other side believes in bright colors, optimism, and a crafty heart. Envision a suburban spouse driving a practical car while screaming out the lyrics to 80s heavy metal bands and drinking Starbucks.
Industry
Retail
References
Attachments
Other notes
We don't want anything too feminine. Unisex with an edge/funny. Envision a store that you walk into - on one side its decorated with black shelves and snarky shirts (unisex), anthony wang shoes, bullet jewelry, etc. On the other side it's decorated with white selves and more colorful shirts that are funny (unisex), crafts for yard/home decor, and sports related things (unisex). The floor in the middle will be grey leading up to the counter which is a surfboard and employees wearing jeans with grey shirts that say "*hit Show Supervisor" and wearing Anthony Wang shoes of their choosing. The public bathroom will have a sign with a Raccoon holding up a toilet paper roll and saying "your butt napkins master". It's a vibe. It's a mood. We welcome all including kids. Will have unique kids apparel (ripped jeans with superhero patchwork as an example).
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.