Background information
Organization name
EZlytix LLC
Description of the organization and its target audience
Our product name is LawKPIs (http://www.lawkpis.com). LawKPIs is a reporting solution for the legal practice management software like Clio and PracticePanther. The product offers advance and custom reports based on the data from Clio Manage, Clio Grow, PracticePanther, Lawmatics and QuickBooks to help law firm owners, founders and partners to run their firm as a business and take back their time.
Target audience - Law firms in North America and Europe region, Lawyers, Attorneys, Law firm owners, Law firm partners, Law firm CEO and COO
Law firm size - 20+ attorneys
Refer the product video - https://www.youtube.com/watch?v=TxlGi33Q0Eo
Visual style
Style/theme ideas
Need 4 sided brochure in A4 size
Make use of LawKPIs logo colors (refer the website http://www.lawkpis.com for the logo) for the theme
Blue - #0069B1 and Orange - #FF9800
We don’t want very bright colors in the brochure. It should be light and soothing colors.
Content details
Brochure to design
Half-fold (4 sides)
Paper size
A4
Requirements - front of brochure
The front page of the brochure would have following information . Based on the layout, we will provide the contents.
• LawKPIs logo with tagline
• Client Persona
• Law firm challenges / problem we solve
• LawKPIs Benefits
Requirements - body of brochure
The middle 2 pages of the brochure would have following information . Based on the layout, we will provide the contents.
• LawKPIs Integration with applications; (Clio Manage, Grow, QuickBooks, Practice Panther, Lawmatics CRM) – graphical representation
• Product features and Images (we will provide the images)
• Sample reports list by category (Matter, Task, Revenue, Trust, Flat Fee, Revenue, Collections, Marketing ROI)
• How to sign up for LawKPIs
• Our process
Requirements - back of brochure
The back page of the brochure would have following information . Based on the layout, we will provide the contents.
• Client Testimonials
• Client logos (10-12 logos should be included)
• LawKPIs- Company details, website, contact, schedule demo (QR code), social media icons (need to figure out how users can check them out in hard copy. In soft copy, we can provide the link over the icon)
What to avoid
Contest deliverables
1 x Digital design
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.