Icons of Style – Engel & Völkers Exclusive Wine Label Contest

Real Estate & Mortgage

White, red, black

Engel & Völkers Bochum Hattingen

engelvoelkers.com

WHITE

We need a label for our own corporate wine collection which beginns with a dry white wine. We try to keep it as simple as possible. Therfore, the name of the product is simply WHITE.

Our real estate costumers have the chance to try our products in our shops and at special events with a free trial. Later on they can place there orders

Exclusive, flashy Objective: Create a premium and modern wine label that reflects the brand identity of Engel & Völkers. The label will be showcased at exclusive events and must be visually striking to support potential future retail sales. Design Requirements: Brand Identity: The design must align with Engel & Völkers’ corporate identity (CI). Color Scheme: Use primarily white, red, and black – our signature brand colors. Style: The label should convey a sense of luxury, exclusivity, and modernity. Impact: The bottle must stand out at prestigious events and captivate attention even in a competitive retail environment. Logo Usage: On the front label, the Engel & Völkers logo may be used creatively – it can be oversized, cropped, rotated, or otherwise integrated as a strong design element. On the back label, the logo must be clearly visible, undistorted, and properly positioned in a formal and easily readable way. Target Audience: Affluent clients, partners, and guests who value sophistication, quality, and timeless design. Usage: The wine will be presented at high-end Engel & Völkers events and may be offered for exclusive sale.

Front label: 90 x 120mm Back label: 80 x 100mm