Design a new logo for Swedish accounting service Årsredovisning Online

Årsredovisning Online

Årsredovisning Online is an accounting related "software as a service". Once every year companies in Sweden need to hand in an annual report to the authorities. Our service helps them create this report. Our primary audience are small business owners, which means they are a very diverse group. A secondary audience, but still important, are accountants, auditors, and other professionals within finance and economics (mainly on the administrative side).

Our most important selling feature, and key value, is making something boring, complicated and daunting into a simple and user-friendly task.

Note the initial Swedish letter "Å" (http://www.fileformat.info/info/unicode/char/00c5/index.htm or http://www.fileformat.info/info/uni…index.htm) in our name.

Main color should be R: 254, G: 113, B: 0

Attached you'll find our current logo. We're not that fond of it but we'd like you to use the orange found there as the main color. Please also have a look at our current web page (https://www.arsredovisning-online.se/) since the new logo should work there. We need to be able to put it in a navigation bar (like in the web page mentioned above) so a logo with too much height might be difficult. If possible though, it would be nice if the logo could be rearranged to fit in more square places too.