A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Logos communicate all of that through color, shape and other design elements. Learn how to make your aperture logo tell your brand’s story.
Types of logos
There are 7 different types of logos. They’re all a combination of image and typography, but each gives your brand a distinct feel... Keep reading
Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers... Keep reading
The shape of your logo can tell customers if your company is friendly or serious, scientific or artistic, traditional or cutting edge... Keep reading