Completed contest

If Ever A Wonderful Website There Was -YellowBrickRoad

John.ohmer needed a new web page design and created a contest on 99designs.

A winner was selected from 286 designs submitted by 32 freelance designers.

286
entries
32
designers
1
winner

How John.ohmer started their web page design journey

Company name

YellowBrickRoad Financial Advisors [Note: YellowBrickRoad is one word.]

Overview

YellowBrickRoad Financial Advisors is a personal financial advisory firm deeply and intensely dedicated to the achievement and preservation of our client’s personal financial independence.

Our highest accomplishment is when clients exclaim they’re completely grateful that we’re on their financial life journey.

The firm's name is inspired by the film Wizard of Oz. There is much symbolism in this film about life's journey. The 'yellow brick road' symbolizes each person's 'road' aim to get where we want to go in life. The film reminds us that the journey requires courage, heart, intelligence. Overcomings fears and obstacles. Depending on others. So, too, our financial life journey. Our mission as a personal financial advisory firm is to be a difference maker along a client's financial life journey.

Tell us a bit about who you are and the people you reach

The firm provides deeply personal financial advice to individuals, families, small business owners focused on achieving financial independence.

Financial independence is getting to that place in life when earning an income is entirely a choice and there are adequate financial resources for a desired lifestyle forever thereafter.

We empower each client to see their financial life as an 'business' to be managed everyday. They're the Chief Executive Officer (CEO). Our role is to be the Chief Financial Officer (CFO). Their Personal CFO. There are six areas of a financial life - - financial position (cash flow, cash reserves), protection (diability, death), investment (education, home purchase), retirement (financial independence), tax, and estate (wills, trusts).

As Personal CFO, we become completely and deeply engaged in every facet of a client's financial life with a particular focus on enabling the achievement and preservation of personal financial independence.

Our clients are everyday people who live everywhere on the Planet Earth. They're accomplished at what they do in life and wanting to make sure their accomplishments translate to financial independence.

YellowBrickRoad Financial Advisors is particularly focused on financial independence because the largest segment of the population (i.e. baby boomer generation) is approaching their retirement years.

Requirements

YellowBrick Road Financial Advisors is creating a website that will be an 'information hub' for both existing and potential clients.

We've attach a concise and detailed creative 'brief' that includes copy/text as well as graphic/visual concepts for each web page. This brief gives clear directions. Designers have absolute freedom to develop other graphic et al. solutions. We respect your amazing talents.

The design concept should support the attached design specifications requirements and be delivered as PSD files that can be used to complete construction of the website.

Also attached is the firm's new logo design. The logo is intentionally not a literal interpretation of a yellow brick road (i.e. no yellow brick road imagery) nor does it have any visual reference to the film Wizard of Oz. This needs to also be honored in the website design. Yellow is not a desired 'central' color for the website. Consider deep and rich blues, greens, and burgundy reds, though we're entirely open.

Branding the firm YellowBrickRoad creates a risk that our audience doesn’t see the seriousness of our mission. We have serious responsibilities in financial lives. Very important to convey confidence, intelligence, and strength in all branding and communication, including the website.

Email us with any questions. We'll promply respond.

Number of pages

5

Page descriptions

INTRODUCTION/LANDING PAGE

The Introduction Page is primarily functional. It directs clients to a 'Client Section' and prospective clients to a 'Guest Section'. Copy/text and design concept direction in provided in attached brief.

GUEST SECTION

Copy/text and design concept direction is provided in attached brief for all pages in the Guest Section.

Page One - Guests are directed to this page upon clicking the 'Esteemed Guests' icon on the Introduction Page.

This first page introduces the concept of having a financial life and builds the foundation for the rest of the 'financial life journey' story.

Page Two - The creative concept on page one continues to this second page, which brings the financial advisor into the propsective financial life journey.

Page Three - This page introductes the concept of a Personal CFO Team and provides information on the Personal CFO Team at YellowBrickRoad Financial Advisors.

Page Four - This web page introduces the concept of aligning money to mission and presents the YellowBrickRoad Financial Advisors Mission Statement.

CLIENT SECTION

The Client Section will have two screens.

The first is a functional page that enables the client to login to the rest of the Client Section.

The second is a functional page that provides links to other websites providing personal financial information. See attached brief.

Existing website

There isn't an existing website.

Example websites

An example of a boring website is mosaicfp.com. The graphic design concept is cold and uninspiring. The information is presented in a dry and uninteresting fashion.

Go to thefwa.com to see a bunch of inspiring websites. We really liked tanweer.com and nespresso.com. Not in the sense that we want to copy these sights but examples of sites that have hugely impactful designs that so effectively deliver the brand message.

Gold package

US$3,000

Paid features

  • Featured listing
  • Twitter promotion

Free features

  • Blind contest
  • Guaranteed
  • Fast-tracked

Deliverables

PSD
PDF
PNG
JPG

We've found some similar contests you might like

US$2,199
Loonatik design and distribute cool pyjama's and other sleepwear. Presently products are sold via Amazon...
design by simplest™ design by Anton Siribaddana design by Anton Siribaddana
172
entries
28
designers
US$3,099
We are a wealth management company that focuses on retired and pre-retirement individuals and their families, with an...
design by 1NS@NE Media design by Bluesjay design by TheExpert
226
entries
25
designers
A$1,398
We are a pest control company based on the Gold Coast in Australia. Targeting all households from Byron Bay to Brisb...
design by MVB design by marvinbery design by marvinbery
83
entries
20
designers
US$899
We manufacture dog beds. We sell to large retailers like Petco, Walmart, etc. We are not selling directly to the cons...
design by x_wong_x design by x_wong_x design by x_wong_x
213
entries
46
designers
US$1,199
We are a doggy day care company that also offer over night services....
design by 2ché design by massoftware design by Beyond Boundries
74
entries
39
designers

We saved a spot for your web page design contest.

Get started now
US$1,100
Guaranteed contest with lots of 1-1 future work for top designers.
design by simplest™ design by B O S S ™ design by B O S S ™
173
entries
50
designers
US$1,749
design by joanasm design by andy.g design by joanasm
122
entries
36
designers
US$599
Local Floral Delivery in the MD/DC/VA area....
design by ARTReact design by apollo#16 design by apollo#16
88
entries
41
designers
$2,019
Quebex is an online Bitcoin exchange that makes it easy to buy and sell bitcoins....
design by TheLionKing design by TheLionKing design by TheLionKing
218
entries
40
designers
£419
I need to get traders to use my robot for trading and an effective site design will definitely boost the conversion r...
design by win2010 design by win2010 design by win2010
29
entries
9
designers
€549
- Mobile Advertising on Smartphones and Tablets - Banner Advertising & Inapp Advertising - Mediabuying also Selling...
design by Jasmin_VA design by TMockus design by Gendesign
6
entries
6
designers