We are a real estate development based in Sayulita Mexico. We are developing a tropical village which is less than a half a mile from the beach. Our new village will have the best views of the ocean, jungle as well as Sayulita.
The fishing village of Sayulita is known for their beautiful beaches, amazing surfing, and lush jungles. Located on the pacific coast of Nayarit, Mexico this pueblo is gaining popularity as a vacation / second home destination with plenty of North Americans.
Our target audience are upper-middle class persons that are looking to purchase a second home in mexico.
CHARACTERISTICS OF SECOND-HOME OWNERS
The typical vacation-home owner is 59 years old.
Vacation-home owners reported a median income of $120,600.
The median income of investment property owners was $98,600.
Over three-quarters of second-home owners are married.
Boomers are an important segment of the 2nd home market. Nearly 60% of owners are 45 to 64 years old.
While three-quarters of vacation-home owners purchased their home to use for vacations, one-third of owners reported that it was a good investment opportunity as well.
Over half of vacation home owners noted that their interest near water was one of the motivations for purchasing their home.
Nearly half of vacation homes are in resort or recreation areas.
Vacation-home owners spend a median of 39 nights in their home each year.
75% of Vacation home owners don’t rent the property.
Many boomers are trying to recapture their youth as well...
Please make use of our existing logo over some sort of design background and try to incorporate photos of the area as much as possible. We would like the primary colors of the page to be green since Sayulita paradise is in the jungle facing the ocean.
I'm including one of our ideas for a brochure. Please don't try to match it directly, but it should give you a good idea what the owner likes.
The main menu of the web page should include:
The main menu will probably include a sub menu as well.
What he likes about this site is that it's very open and that it has large photos as the background. Please make sure your design makes use of these types of features.
Here are some of our photos that you can use in the design.
Please include .JPG and PSD files as well as any fonts used.
Do not use any copy written materials or items that require additional licensing.
In addition to the home page design, please include a mock-up or two of what the child pages might look like.