Fresh Coat is a national franchise painting company with offices throughout North America. We specialize in high-quality and affordable residential and commercial painting. Since our founding in 1996, we have slowly grown to become a recognized name in the painting industry, yet are still small enough that we have the potential to grow even larger. We are currently in the initial steps of re-branding our company with special attention on a new logo and website design. Our current brand image and website although sufficient isn’t to the level of class or quality that we would like to portray to our customer base.
We are passionate about the quality of our services and the professionalism we offer our customers. We are a company that represents customer satisfaction, dependability, and professionalism and we want a website that remains consistent with this image.
We are different from a traditional painting contractor because we are a national franchise system. This means that our franchisees own and operate their individual business under the Fresh Coat name and model, local to their territory. The purpose of this website is strictly customer-focused, meaning we are trying to generate painting leads and jobs for our franchisees. We have a separate franchising website so do not worry about incorporating both sides of our business into one design.
We have three main customer segments of which we cater our services to:
-Middle-aged, married women looking to redecorating their homes
-Business owners/office managers looking to freshen up their office or building
-Realtors or related professionals looking to sell or revive properties they own/represent
Again, this is a customer-focused website. Although our business has two concentrations – painting services done by franchisees and franchise sales done by us at the Corporate Office, we already have a franchise sales website so don’t worry about incorporating both into the design of this new website.
We are looking for a site that is clean and professional, very bright and fresh, minimalistic (not overwhelming in copy), but still highlights the quality and professionalism of our services. We are looking to showcase our attention to detail and customer satisfaction through an easy-to-navigate and user friendly interface. We want to appear as a large national company with a strong foundation in the painting industry. Again, we are in the initial re-branding phase so don’t feel restricted to use our existing brand colors, fonts, etc…get creative.
The design does need to have a few elements to remain consistent with a customer-focused website of a franchising company:
-A zip code locator on the home page (Find Your Local Fresh Coat Painter)
-A franchise information tab separate from the main navigation bar
-A call-to-action button – i.e. Free Quote, Free In-Home Consultation. etc…big & bold
Navigation Menu/Tabs to use:
-Home, Services, Locate Fresh Coat, About Us, Employment, Tools & Tips, Photo Gallery
Check out the attached files for website examples we like as well as graphics to help you get started.
*We are not looking for an upgraded replica design on our existing site. We are looking for a new, more upscale and professional look. Also, please do not use the video from our current home page either in your design as we want to get away from featuring that. Finally, please use our existing logo that has been attached in your designs. Thank you!