Home Page: The entire concept of this website is to make it easy and simple for gift-givers to buy gifts for home brewers. Traditionally, it has been difficult to shop for home brewers because their needs are complicated and not understood by the gift giver.
The home page should say to the browsing customer: "if you're shopping for somebody that likes beer, you've come to the right place! We have gifts and packages for those just wanting to get started in home brewing and gifts and recipes for those who have been home brewing for years!" (not literally in those words, but this should be the mental translation after landing on the home page.
I really like the options laid out on the hickory farms home page.
I like the idea of how Northern Brewer is set up on their home page, with 5-6 big photos in a slideshow passing by, with staff picks and/or product features shown below and on the sides.
Collections Page: We will have 3 collections of products;
1. Great Gift Ideas for your Home Brewer
2. Gifts for the first-time Home Brewer
3. Recipes and Tools that make home brewing fun!
Individual Products Page: simple listing of individual products.