Nicole Michelle Maternity
Nicole Michelle designs couture clothing for expecting mothers. The designs are timeless and sophisticated, with touches of fun! We are revamping not only the company logo and website but the entire company itself! NMM is being rebranded to give it an updated, modern appeal to match its beautiful clothing line. Once the "facelift" is complete, a transition can be made from the wholesale target market to the retail market.
NMM's target audience is primarily expecting mothers with established income. These mothers are chic and savvy in their fashion choices and do not want to compromise that due to motherhood!
Nicole Michelle Maternity's site should reflect a sophisticated taste, with a touch of whimsy. Please refer to the attached logo we just had created by a wonderful designer from 99designs.com! The logo that we chose is the one in the upper left, with the capital N and M.
Other websites to study for layout and aesthetics are:
We enjoy the above sites because they are clean and not offensive to the eye. It is important that the site be professional and easy to navigate. Neiman Marcus and A Pea in the Pod are our two favorites due to their layout on the home page. They have the tabs along the top of the main photo, with additional boxes displaying featured items. Further, on every tab that you open, there is a banner at eye level displaying an offer (ie free shipping). Also, the sites show flash images as the main picture, which is something that we really like, if you need a reference it would be something like http://www.bluefly.com. The flash on their home page of several different pictures.
Links at top:
Shopping Cart - make a shopping bag with the shortened NM logo on it.
Tops - drop down will have:
1. tees and tanks
2. shirts and blouses
1. day dresses
2. evening dresses
3. baby shower
Please add the following to the bottom of the page:
"Stay up to date with the latest fashion and sale news.." (have a box where they can enter their email address.
"Follow us on Twitter and Facebook" (please include this along with icons at the bottom somewhere)
Links at the bottoms:
Wholesale - drop down menu with International and Domestic
**Please note, we only use one model for our photo shoots - please feel free to pull any pictures from http://www.nicolematernity.com and use those in your design.
If you have any thoughts or questions about our vision, please email anytime! Thank you so much in advance!