See images in design brief
Desired Color Scheme:
green and yellow
clean and professional
Accepted File Formats:
Layered Formats (.psd or .tiff)
A new school of management studies needs a website. We have a design done in-house at the university that looks very 1990s and is in desperate need of some clean, web 2.0 updates and some good imagery.
The goals of this site are to redesign the existing website to meet the following goals:
- Streamline wordy content and improve site organization/navigation to enable prospective students to quickly answer the Who, What, When, Why, Where, How questions about the school.
- Ensure every page reinforces a value proposition or differentiator for students - that it's a small school, with small class sizes, where students get personalized attention and where people really care about them and their needs.
- Use compelling images in place of, or in support of, text
- Compel prospective students to request more information or Apply
- Provide resources for Alumni, Professionals, and Corporations that compel them to engage with the schoolThe existing design for the new site is here:
The problem with the existing design is that it's flat, uninspiring and looks like it's left over from the 1990s. For example, the image of the guy is okay, but the way the text is presented is hideous and needs to be presented cleaner and more professionally. Also, the top left text box and the call to action in the gray box on the right are antiquated-looking.
The entire committee looking at this design likes the cleanliness, crispness and pop of the following site: http://www.marshall.usc.edu
We are looking for ideas in the realm of the USC site, but with perhaps a little more depth and dimension to it.
We will post an update with the source file for the logo shortly.
The design should have fit into 1024x768 screen resolution (960 pixels wide), but the background images should continue to scale to the width of the screen even at high resolutions.