Completed contest

Stock Broker for a large Canadian Bank

jmnantais needed a new web page design and created a contest on 99designs.

A winner was selected from 38 designs submitted by 11 freelance designers.

38
entries
11
designers
1
winner

How jmnantais started their web page design journey

Company name

National Bank Financial

Overview

I am a stock broker working for a large Canadian Bank.
I manage about 1,000 customers.
I am in my early 40s.

I help consumers pick the best stocks and/or mutual funds, and build the best investment portfolio for their retirement.

Although my bank has a corporate web site, its stock brokers are invited to build their own web site. We have total creative freedom to build our own web site. It does NOT have to follow corporate style guides, except for : (1) using the corporate logo, (2) AND looking professional.

Here is the web site of my bank : http://info.nbfinancial.com/fbn/cda…00,00.html

Tell us a bit about who you are and the people you reach

I target consumers, not businesses.
I target primarily business professionals (architects, designers, engineers, senior executives) who make $60,000 a year and more. They are mostly between 40-55 years old.
I target both men and women. But I have more women as customers.

My audience is urban and trendy.

Requirements

I wish to build a web site for two purposes :

1 - EDUCATION. I wish to use this web site primarily for “educational purposes”. I wish to educate my existing customers about finance, investing, saving and budgeting. I will insert videos, articles, reference tools in this web site. I want this web site to be some kind of trendy, multimedia library.

2 - PROSPECTI NG. I want a simple page that can be used to “find” new customers (i.e. prospecting). This is a simple page where I offer consumers a “second opinion” on their current investments. This is NOT the primary focus of this web site, but an important secondary objective.

MENU. The menu of my web site ha 4 sections only :

- Learning Corner
- Get a 2nd opinion
- Profile and contact
- Useful Links

My web site HAS to be image-rich. I envision very large images, full screen.
It will have little content and text, so it has to be trendy and highly visual.

HOME PAGE. The home page of the web site should NOT have a lot of information. It should simply be image-rich WITH a small banner that features/highlights some of the educational videos.

I like having a very large image in the background and text appearing over the images.

Number of pages

2

Page descriptions

YOUR DESIGN. Your design will consist of 2 pages:
1. the home page
2. a secondary page to be used as a template for the various content pages.

The menu of my web site needs to be as follows:

- Learning Corner
- Get a 2nd opinion
- Profile and contact
- Useful Links

My web site will only have 4 sections. Each section will be a page with 3-4 paragraphs. But the “Learning Corner” section will feature : videos (like youtube), articles (downloads), tools (downloads). It will be the richer section.

I attached the following documents to help you:

1) The logo
2) a few large images that can be used, for positioning purposes.

Existing website

This is my existing web site, but it does not feature educational material. It is simply a static web site.

http://www.mesplacements.ca/

Example websites

I very much like this web site : http://www.aedifica.com/#1?lang=en

This site is exactly what I am looking for. Please look at it in details. But I do not want to copy it. I am looking for something similar, but different enough to avoid being a copycat.

Silver package

US$944

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