Completed contest

Site redesign for an Online Insurance Company $600 First Prize $400 Second Prize

KCP573 ran a web page contest and chose a winning design they loved.

111
entries
17
designers
1
winner

One of the designers who made it happen

Winner - 72dpi Creative
Excellent job - will use again. Prompt in communications and work done to specs. Thanks!
- Anonymous

How KCP573 started their web page design journey

Summary

Our company brings consumers interested in insurance to our website via search engine marketing with the primary goal of having them complete a request for an insurance quote. We will award two prizes. We will then test the winning entries verses our current site to see if we have improved the conversion rate for our traffic.

Brand name

InsuranceDesk.com

Description

Tagline:
None- suggestions welcome

Desired Color Scheme:
No restrictions -Even though we currently have a logo, the only element of the brand that cannot change is the website name

Desired Style:
See design specifications

Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)

The primary goal of our site is the completion of a quote request.

When looking for a new design we are driven by which site will convert for our audience.

A winning design should convey the following attributes to consumers:
- Credible
- Established business
- engender trust
- ProfessionalColors
No restrictions
Even though we currently have a logo, the only element of the brand that cannot change is the website name: InsuranceDesk.com

Valid Entries must consist provide designs for the following page types

Home Page
- Access to all the types of insurance offered (This list currently is 14 but could grow) - Health, Life, Auto, Homeowners, Annuity, Dental, LongTermCare, Business, Disability, Renters, Accident, Burial, Medicare, Prescription Drug Coverage- Mini-Form with a couple of qualifying fields
- Type of insurance, Zipcode- Compelling call to action that conveys- Immediacy
- Value for providing information
- No obligation or risk in proceding Form Page
- Form needs to pop and look simple to complete
- Emphasis on Completion
- See existing website health form for an understanding of how the form will behave.
- Clear call to action. (Button with compelling text that encourages consumers to proceed)
- For an example Look at current health page at: https://www.insurancedesk.com/apx-1…tmlContent Page
- Information presented in a factual and informative way
- Mini-Form with a couple of qualifying fields
- Type of insurance, Zipcode- Compelling call to action that conveys- Immediacy
- Value for providing information
- No obligation or risk in proceding

Custom package

US$1,000

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
PDF
PNG
JPG

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