A home page with the primary call to action for people to try the service. The home page should have sections on the page for...
1. Grade Website -- the call to action for people to try the service.
2. Description -- the description of the service.
3. Benefits -- the benefits of using the service.
4. Endorsements -- quotes from people using the service.
5. Pricing -- Possibly including pricing info for upgrades levels of reporting.
A. Free -- Let people know they can use the basic service for free.
B. Tabs -- Have some tabs at the top for navigation to "Grade Site", "Browse Reports", "How We Grade" and "About Us".
C. My Reports -- This needs to fit in somewhere appropriate when signed in.
D. Header -- Standard for most of the pages with some not having the tabs for navigation since they will be showing reports with their own navigation.
E. Footer -- Standard for most of the pages with a small sitemap.
My favorite site design for something remotely similar is http://knowem.com. I like the sections of the knowem home page including the description, pricing, etc.
I also like the promotion, navigation, color and other features of http://crowdspring.com.
You can see the SEOTidy logo contest at http://www.crowdspring.com/project/…practices/.
Typography and color are important as well as the target size being 1024 x 768 or larger.
Buttons should help with conversions, maybe something similar to Amazon buttons. I would like primary and secondary buttons as part of the design, even if secondary buttons aren't on the home page.