SeniorInsider.com -- Wireframes and Logo Included! Seeking Top Designers!

SeniorInsider.com -- Logo and Wireframes Included!

We are a leading edge online advertising company that focuses on high demand consumer products and services. The project that we are currently working on is a resource that would provide information about various types of care options for seniors and the elderly. The care options would include senior housing, in-home care, assisted living, retirement communities, insurance services such as Medicare and Medicare Supplements, Long Term Care insurance, senior mobility options, etc.

This is a new portal launch

These are some sample sites, but we want our site to be much better!

1. http://www.caring.com/ (other senior sites)
2. http://www.seniorsforliving.com/ (other senior sites)
3. http://www.marthastewart.com/ (fits the demographics)
4. http://www.greatschools.com (good call to action forms)
5. http://foursquare.com/ (cool background and clean)
6. http://www.bing.com (clean and fresh)

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Please see the wireframes that are included with this project (wireframes are a guideline only and are not intended to be followed exactly). Please keep free to design a high-end website!

Key items to keep in mind:

1. The site should fit the demographic
2. The site should look and feel fresh!
3. The call to action items such as forms, buttons, etc. should be high impact.

The portal we are building will be used for the following:

1. People who are looking to place their parents into assisted living homes
2. People that are looking for in-home care for their parents, themselves, or loved ones.
3. People that are looking for a retirement community for themselves (ones that are independent living, but have many amenities for seniors such as golfing, pools, activities, etc.)

Audience Demographics:

1. Female Oriented
2. Older
a. Average ages of 30% 35-49
b. 43% 50+

3. 86% Caucasian

4. 89% No kids in household

5. Affluent
a. 27% $30-60k
b. 29% $60-100k
c. 27% $100k+"

6. Educated Graduate and Post Graduates
a. 47% College
b. 18% Grad School

The files we will require are:

Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Fonts used to create the design

We request using iStockPhoto to select images for the design. Upon selecting a winner, we request that the designer provides us the stock image id number from iStockPhoto so that we can purchase the user license for the images. Once we purchase the images, we will send the images to the designer and we ask that the designer incorporates the optimized and licensed images into the design during the design handover.

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