Nikki's designs stood out, and she was very responsive throughout the process. She did a number of revisions based on feedback and did them quickly, helping us move along effectively in our design contest. She themed an entire Wordpress site for us.
She's gone out of her way to make sure we have what we need to get this project done.
How dshanahan started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
SeaChoice, Canada’s most comprehensive sustainable seafood program, is about solutions for healthy oceans. Five internationally respected Canadian conservation organizations—Canadian Parks and Wilderness Society, the David Suzuki Foundation, Ecology Action Center, Living Oceans Society and Sierra Club British Columbia—formed SeaChoice to help Canadians take an active role in supporting sustainable fisheries and aquaculture at all levels of the seafood supply chain.
Working in collaboration with the Monterey Bay Aquarium’s acclaimed Seafood Watch program, SeaChoice undertakes science-based seafood assessments, provides informative resources for consumers, and supports businesses through collaborative partnerships.
What industry do you think your business is most related to?
The site's main purpose is to provide deep insight into seafood sustainability and to highlight the work the org does to assess hundreds of various seafood types and their impact on the environment and human health.
The main elements of this site are a blog / articles component, a search /discover component, and the assessments themselves. Most content will be handled with Wordpress, fyi.
SeaChoice wants a site that has a clean and professional look, with ocean-themed imagery, but which leads people to investigate and browse their database of assessment reports. They stand behind their 'science'...a lot of work goes into the assessments and their findings (Best Choice, Some Concerns, Avoid) are taken very seriously by the industry and consumers alike. Thousands of seafood products in North America bear a SeaChoice assessment sticker of approval.
Users will come to the site to a)read the articles b) educate themselves on seafood sustainability, and c) browse or search the assessments for specific fish or out of curiosity.
Audience: food lovers, chefs, home cooks, and people who generally think about food and sustainability.
As you can see from the current site, not many user needs are being served. We want to update the look and feel, make it more friendly and engaging, and help people to understand their seafood purchasing better.
The rating of seafood is done in a "red, yellow, green" rating system; much like a traffic light. Consumers are encouraged to seek out Best Choice (green).