What do you have in mind for the style and theme of the web page?
It's a market of mainly young people interested in flashy, eye catching images and footage that can make them smile. I would suggest looking at current successful football websites and looking at how what they have can be incorporated without using images of world famous footballers / stadiums / super expensive items etc as these will be out of reach and not relevant to these people.
Websites for young athletes are a good place to look though so things like Nike, Adidas, Pro Direct, Soccer Bible etc and even music websites should provide plenty of ideas. I obviously want a football theme but it just needs to be light hearted and fun / stylish as it is trying to attract what will mainly be young people who are image conscious.
Sample websites are young and fashionable with strong images used to attract and maintain focus and interest. The sites feel lively, fresh and cutting edge.
Feature image that's related to audience (amateur player). Fixtures and results will no longer feature on the home page. The page should direct him / her on a particular path specific to the route they have chosen (which is determined by their interests.)
Strong imagery and a framework to showcase and highlight other strong images. Other current features of video, gallery etc are still needed.
What to avoid
Creative and fresh, modern feel is required. More image heavy feel is needed instead of text heavy as it currently is. A visual "standout" is needed so be bold....