Alexander is an excellent web-designer with brilliant communication-skills. He is in particular good at understanding your needs and preferences and to adopting his designs to that. I can highly reccommend him.
How leanngp started their web page design journey
Who are you known as?
Tidal ETF Services
Tell us a bit about who you are and the people you reach
Institutional asset managers and large financial services organizations who want to launch their own investment product (ETF). Our first 2 clients were SoFi and a large insurance conglomerate.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
Please review our brand guidelines. We want the audience to feel like they can completely trust us to do right by them. We are straightforward and transparent and have hard working values. We are polished and professional but not stuffy. We are fresh, approachable and smart. We've developed a suite of services that put a modern spin on the way investments are developed, marketing and sold. We are cautious disruptors. We believe we are on the cusp of a shift in the industry and that ETFs are rising and clients have to get on board with this movement - we are here to help because we have a ton of experience. We were in this space from its infancy. We want images that convey those ideas.
As for colors, we have a vibrant palette to work with. We are leaning toward the blue and purple color combination with orange and dusty rose highlights. The grey is nice to help tone it down - we don't want to hurt anyone's eyes and we also want to be taken seriously. Our audience tends to be older so we need to keep that in mind. Our clients need to feel like they're going to achieve great success and notoriety if they work with us.
Tidal ETF Services
What We Do
Rising Tides (Blog)
What to avoid
not too much purple
no purple treatments over photos
do not use the image of the canyon - we are wanting the waves video or a tidal wave in the background of our logo. we also want to have a cityscape (Chicago) behind the logo somewhere
Excited to see what you come up with! Our brand lends itself to huge potential.
We want to have a page (called ETFs in the outline) that includes the list of clients we currently work with. There are about 15. We don't know how to visually represent them, but we want to include their logos and a brief description of each.