Needed: An Awesome Website Design for a New Private Equity Firm

Dynamite Ventures

Dynamite Ventures is a brand new, boutique private equity firm. We attract capital from pension funds, endowments, foundations, and high net worth individuals. We then invest those funds in small and mid-market businesses that we believe will be successful in the long-term. Our goals are to provide liquidity and/or growth capital to those business owners, and a healthy financial return for our investors.

Our website will be used to market our firm to two primary audiences: business owners who are considering selling their businesses, and prospective investors who may entrust their capital to Dynamite Ventures. Secondarily, the site will be accessed by other interested parties such as prospective employees of our business.

The target market for the business and the website -- mid-market business owners and professional investors -- are mostly male, age 40s through age 60s, and affluent. They are well-educated and sophisticated, and are regular readers of publications such as the Wall Street Journal, the New York Times, and the Financial Times. We are targeting business owners and investors predominantly located in the United States.

Please see the attached brief.

There are six pages -- Home, About, Strategy, Criteria, Values, and Contact. The Home page should be a 'splash' page; the About / Strategy / Criteria / Values pages can share the same design; and the Contact page should be a contact form. Please see the attached brief for more detail.

Please see the attached brief and web site contents for more detail. Also attached are EPS and PNG files of the existing logo, and a PNG showing some proposed designs for letterhead, business cards, pens, etc. The proposed designs (for letterhead, business cards, pens, etc., are NOT actually in use) - so we have a blank slate for the web site. (We would prefer to keep the existing logo, but are open to the idea of a different logo if it is a significant improvement.)