Completed contest

"The Natural" life coaching company website design contest

thenatural needed a new web page design and created a contest on 99designs.

A winner was selected from 79 designs submitted by 18 freelance designers.

79
entries
18
designers
1
winner

How thenatural started their web page design journey

Summary

“The Natural” is a life coaching service with an emphasis on dating and relationship advice. The clients we cater to are late 20’s to mid 30’s male professionals, who aim for success in all areas of life and want a coveted lifestyle that is classy, sexy and refined with beautiful women in their lives.

We are looking for a totally new feel from our current design. We want a classy design that has old world elements; think 1940’s jazz clubs, cabaret/burlesque hall, but also be applicable to the modern jetset professional (classy with modern edge).

Company name

The Natural

What inspires you and how do you envision the design for your business?

Our company “The Natural” is a life coaching service with an emphasis on dating and relationship advice

The client profile that we market towards are late 20’s to mid 30’s male professionals, (although we will soon be offering some services to women, so the emphasis isn’t solely directed to men)  who aim for success in all areas of life and want a coveted lifestyle that is classy, sexy and refined with beautiful women in their lives.

We are selling a lifestyle similar to what Hugh Hefner was selling through playboy in the 70’s but with a more slick simple modern feel.The purpose of the site is to convey the type of life we can help our clients achieve and to give them valuable information as well as building the mystique of the trainers and directing clients to sign up for our services.

Using stock images of beautiful women and young couples would be appropriate, hinting at sex and relationships but not overtly sexual. (look at http://www.zanperrion.com) for an example of suitable stock images).

We are looking for a totally new feel from our current design. We want a classy design that has old world elements; think 1940’s jazz clubs, cabaret/burlesque hall. And also applicable to the modern jetset professional.

So, classic with a modern edge (NOT futuristic; the lettering would be simple and sleek. NO stylised, cursive or lettering style from a particular era.)

Use darker REGAL colours and textures such as burgundy, mahogony, midnight blue. Also, using textures that are reminiscent of a gentleman's parlour or cigar room. Perhaps gold lettering similar to the Gucci lettering (http://www.gucci.com) or silk road (http://www.silkroadcollins.com)

Feel free to use our current logo and alter it in any way.

Page specifications

We need 4 templates to be designed:
1. Splash page
2. homepage
3. Content pages template for the bulk of the pages
4. Faculty profiles template

1. Splash Page
An intro splash page that has the Natural logo in the middle. Something similar to the intro page to http://www.baroqhouse.com.au. A simple flash animation would be good but is not mandatory.

2. Home Page
Home page with 5 links in the toolbar, which are:
About, Services, Faculty, Forum, Resources
Feel free to experiment with the position and functionality of the tool bar.

We are open to the designers opinion on how many columns they use. Probably a 2 column design would work best
Similar to what we have at the moment. I.e one large column with the company blurb and images and then a thinner column on the right that has multiple resizeable boxes that we can update with new info, news items, and images etc.

On the home page we need to have the following:

1. Contact us:
Thank you for visiting us. If you would like more information or have any queries, please contact us on:
email: info@thenaturalwithin.com
Or contact our trainers directly. Their contact details are available from our Faculty page. (hyper-link to Faculty page)

2. A “Latest News” box that has a scrolling  function, so that news items can move across the box

3. Stock images of beautiful women similar to  http://www.zanperrion.com that are sexy but tasteful.

4. A sign up box for a newsletter

5. The company blurb as currently on the site. We need to be able to easily adjust this text ourselves.

6. Space in the right column for adding and adjusting different boxes.

7. We want a drop down menu for each of the main toolbar headings.

They are:

About
- Philosophy
-    Vision
-    Press
-    Code of ethics
-    Gallery
-    Testimonials
Services
–   Overview
    -    Meet the Naturals
-    Approach Energy intro
-    Weekend intensives
-    Supernatural package
-    Specialty services
-    Platinum services
-    Products
Faculty
-    The Naturals
-    Grant
-    James 
-    Flowz
-    Tim
-    Shae
-    Sandra
-    Jeroen
-    Oliver
-    Jessica
-    Matt
-    Zanna
Forum

Resources
– Articles
- Ask the Naturals
- FAQ
- Multimedia
- Links
 
3. Content pages template
This is the template for the bulk of the pages. I.e Resources, Links, about, services and all the sub links to these.
Forum – this will redivert to a completely separate website
We are open to the designers interpretation for the template for these pages. 

4. Faculty page template

When people click on the “The Naturals” link on the “Faculty” link they will go to a page with the same template as the content pages. When they click on a individual trainer’s page, we want it to go to a new templated page that will be the individual trainers space to add blogs, articles, photos, videos etc.

We want this to be a space that they can adjust to their personal taste, something like myspace.com where they can shift the colours/background etc.  We still want the Natural logo and for it to have the basic design elements of the rest of the site. Within this page there will need to be a tool bar that opens up into other pages of the same template.

For now, use: About, Gallery, Thoughts, Contact,  on the tool bar.
   
Technical requirements

CSS/HTML templates compatible with Drupal/Wordpress

Vector based image formats for our graphic designers to use in the future is preferred

Example Sites

We DO like the following sites:
http://www.baroqhouse.com.au
http://www.silkroadcollins.com
http://www.robertocavalli.com
http://www.thesecret.tv
http://www.gucci.com
http://www.zanperrion.com

We DO NOT like the following “porn-like” designs eg: http://www.worthyplayboys.com

We DO NOT like corporate looking self devlopment sites eg: http://www.tonyrobbins.com

We DO NOT like 'cartoon-like' PUA websites eg: http://www.realsocialdynamics.com

Wants

- We need 4 templates to be designed:
1. Splash page
2. homepage
3. Content pages template for the bulk of the pages
4. Faculty profiles template
- We DO like thefollowing sites:www.baroqhouse.com.au

http://www.silkroadcollins.com

http://www.robertocavalli.com

http://www.thesecret.tv

http://www.gucci.com

http://www.zanperrion.com

Don't want

- We DO NOT like the following “porn-like” designs eg: http://www.worthyplayboys.com

- We DO NOT like corporate looking self devlopment sites eg: http://www.tonyrobbins.com

- We DO NOT like 'cartoon-like' PUA websites eg: http://www.realsocialdynamics.com

- NOT futuristic

- NO stylised, cursive or lettering style from a particular era

Custom package

US$700

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