How Envoy Media Group started their web page design journey
FloridaDebtRelief.org assists individuals and families in debt by providing fast and convenient direct referrals to debt relief organizations. These debt relief specialists offer debt assistance through a variety of debt reduction programs including:
Debt management through credit counseling agencies, credit card debt settlement, debt negotiation, and debt mediation.
Many people will come to our site via email, display, and search advertisements. This is why it's vital that our site converts extremely high (40% - 60%)
Tell us a bit about who you are and the people you reach
People who are in debt. It's important to know that these people have been exposed to hundreds of debt relief advertisements and sites online, which is why the design must convey credibility, trust, safety, emotion, social proof (everyone's doing it), etc.
The demographics are:
- 60% Women to 40% men
- 28 - 35 years old 45%, 36 - 55 years old 55%
- Owe $20,000+ in credit card debt
We are asking for the following:
1. Homepage Design
2. Landing Page Design
In our experience, we've found that the more people trust the site and the easier it is to take action (fill out form) the higher the conversion.
Be the most reputable debt relief site in Florida.
High Conversion is our #1 objective.
Below I've provided a checklist that you may find helpful, from Richard Stokes book, "Ultimate Guide to Pay Per Click...." http://www.amazon.com/
1. Single Conversion Goal
o Does every page in your sales funnel have a primary call-to-action?
o Can the purpose of the page be understood by a typical visitor in less than five seconds?
o Is the intended goal of the page clearly spelled out in a headline?
o Do the shapes and colors of the page clearly lead the eye to the desired call-to-action?
o Are you asking for data the visitor may not want to give?
o Can you use testimonials?
o Is the page copy of the appropriate length?
o Too many elements on the page?
o Too many links or navigation elements?
o Sufficient white space on the page?