Swimming Pool Quotes
We are the leading online service connecting consumers with local swimming pool builders for free estimates and designs.
Consumers interested in receiving free in ground swimming pool estimates and designs from local swimming pool builders.
We have two sites that we use now for lead generation: http://www.SwimmingPoolQuotes.com and http://www.quickpoolquotes.com. The 3 page flow for this project is like the 1st, 2nd and 4th page of http://www.quickpoolquotes.com (the third page is just a placeholder for the system to match the consumer with pool pros for a quote). Another example of the 3 page flow is 1st, 2nd and 3rd page of swimmingpoolquotes.com.
We are looking for the next version of this site. We drive lots of search traffic to the landing page. The site's click to lead conversion rate(the percentange of visitors visit the landing page and complete the 3 page form) is by far the MOST important element and every design decision should be made with that in mind.
The single most important thing about this page is that it gets the visitor to enter their zip code into the search box and press enter.
The second page asks the consumer for details about their project. we prefer the look and the actual questions on http://search.swimmingpoolquotes.com/step2 but we strongly prefer the look and feel of the second page on http://www.quickpoolquotes.com. We also love the poolprofinder and like something here that helps make he consumer feel that they are getting instant response for adding additional information. The 3rd page is the page where we tell him that we made a connection for them and need their contact information to complete their request.
http://www.quickpoolquotes.com - you should use this site as your starting point and improve the design in ways that you think will improve conversion.