Completed contest

Landing Page Design Contest for Online Retailer

BuildDirect needed a new web page design and created a contest on 99designs.

A winner was selected from 30 designs submitted by 3 freelance designers.

30
entries
3
designers
1
winner

How BuildDirect started their web page design journey

Company name

BuildDirect.com

Overview

BuildDirect is the world's largest online manufacturer-wholesaler of building materials. We sell flooring, roofing, siding, decking, landscape and kitchen & bath products at manufacturer-direct prices. Since our launch in 1999, satisfied customers in every state in the U.S. plus over 60 countries around the globe have helped us become one of the fastest growing building products companies in the world.

Tell us a bit about who you are and the people you reach

Budget-conscious consumers, builders and contractors looking to research and/or purchase flooring. Our main demographic are 35-54 year old men and women. Although we are a global retailer, we're only targeting a US-based audience with these landing pages.

Requirements

We are looking to gain THREE new landing page designs from this contest. Each submission must contain THREE different designs. We are not looking for 3 different designs; a mix of one design would be acceptable.

The landing pages being created are for our FLOORING products. We are focusing on LAMINATE, HARDWOOD, ENGINEERED, BAMBOO & TRAVERTINE. Although we are only asking for 3 landing pages, we'd like to concentrate on only ONE product category per landing page.

For images and content, please feel free to use our website and also the attached data feed. We have attached a few examples of ideal landing pages. One of our favorites is the BOSE landing page as it is clean, simple and concise.

We would like there to be at least THREE products shown on the page to give the consumer a broader choice. A CLEAR call to action is important. We do not use forms on our site apart from the checkout process. One tip would be to advertise our 'Free Samples with Free Shipping' policy.

http://www.ppchero.com/inheriting-l…nding-page
http://www.ppchero.com/10-easy-ways…onversions
http://www.ppchero.com/discover-5-l…onversions
http://www.copyblogger.com/landing-…akeover-25

EDIT: We have recently signed on a new home renovations expert, Debbie Travis, which we'll be featuring on our site soon. I have included our site landing page for Debbie Travis as well as custom icons for her "recommended products." Please try to incorporate this new element into one of your designs. If there are any questions, please ask. We are extending the contest to allow for new designs to come in with this theme.

Custom package

US$721

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Deliverables

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