How Avatar Limited started their web page design journey
We are a Financial Spread Betting information site. Spread Betting is a form of trading on financial markets.
Tell us a bit about who you are and the people you reach
Our target audience is primarily 25-60 year old males who are interested in investing, trading and making money. They are based mostly in the UK and Europe.
See the attached document for a rough wire-frame layout.
Desired color scheme:
Body: white (or off-white) for the main body,
Header: either blue or white (or off-white)
Topright (Header): either empty or else an image of a skyline
Horizontal Links bar (below header): blue background, off-white or white text
Borders to the left and right of webpage: grey
Header text: either blue or black
Paragraph text: black or dark grey
Buttons: Green (see the psd for placement of the three green buttons). See http://www.fool.com/how-to-invest/index.aspx for what the green buttons should look like ("Read the 13 Steps").
Footer: five columns (similar layout to http://www.optionsxpress.com/).
Footer Background: white, off-white or blue
Sidebar: right, starting either below the header or else below the two submenus (as per wireframe attached).
Webpage width: fixed
There should be around 30-60 words in each of the two large boxes below the blue horizontal link bar. The text can wrap below the image in the box.
Please have a few links in the "Spread Betting Explained" box. You can have the links either as bullet points or else horizontally below the text (but still inside of the box).
The main "Welcome" section should have around 200 words, with two sub-headers breaking up the text. There should also be a small table of links at the bottom of this section.