The Page Background Image should be outside of the main content area (width 980 px) you are free to be creative with this image. We are looking for something whimsical and fun yet high end that creates our brand image.
Overall Header - must incorporate our logo, navigation buttons/tabs/links our phone number. Our phone number is a major call to action and should stand out. Must set tone for our brand.
Color choices and page elements - our colors are Black and Red - your choices of colors for boxes and their styling will be important. They must match our brand and reflect really great styling.
Custom Graphics - We really want some graphics in the page w/in and/or incorporating the various information boxes. We'd like graphics of dog breeds including a dachsund, golden retriever, and cocker spaniel. The rest is up to you! These graphics should incorporate our brand and create a fun loving personality for our site. Ideas include dogs w/ talk boxes (call outs). Obviously we don't want these to be clip art.
Overall layout - we have wireframes including which information must be on the page. The layout is not firm and you are free to experiment. The items which are not flexible are the calls to action on newsletter signup, follow us (Facebook, Twitter) and Request grooming appointment - these must all be above the fold. Otherwise you are free to rearrange.