Mharad got their new web page design by running a design contest:
Help Lending Club with a new website design
Check out Mharad's Web page design contest…
Accounting & Financial
Lending Club is an online financial community that brings together creditworthy borrowers and savvy investors so that both can benefit financially. We replace the high cost and complexity of bank lending with a faster, smarter way to borrow and invest. We have 2 products: 1) Personal loans: Through Lending Club, applicants with good-to-excellent credit can borrow up to $35,000 to pay off high interest credit cards, complete a home improvement project, or finance a major purchase. 2) Investment & Retirement Accounts: For as little as $25, investors can purchase part of a borrower loan (called a “Note”) to earn solid returns, experience low volatility, and receive monthly cash flow of principal and interest as borrowers repay their loans. As of June 11, 2012 Lending Club Notes have provided average Net Annualized Returns by grade between 5.81% and 13.54%. (Notes by Prospectus - www.prospectus.lc) The 3 product benefits of our investing product that we always mention are: 1) Solid returns: Since our company’s founding in 2007, the average rate of return on investment accounts is about 9.6% (which blows away CDs, treasuries, and savings account rates) 2) Low volatility: Lending Club Notes have provided 19 consecutive quarters of steady, positive returns (based on our overall platform performance). This fact is great for investors that are tired of the roller-coaster fluctuations of the stock market. 3) Monthly cash flow: Investors receive monthly principal and interest payments as borrowers pay pack their loans. Target audience: - We are looking to attract higher net worth individuals looking for ways to diversify their investment holdings - Our ideal demographic is 35 years old or older, have a good knowledge-base about investing, with a net worth of $250,000 or higher
- Sophisticated look/feel - Clean lines - Positive messaging - We strive to be very transparent with our investor customers. We provide them lots of information so that they can make their own investment decisions.
Project Description • This project is to create an updated landing page. We want to refresh our current landing page that you can see here at https://www.lendingclub.com/landing/landing_invest_bankrate.action. We want a complete redesign of the “look & feel” of this page to make it have more of an emotional appeal (e.g. get viewers to have a gut reaction of… “oh, crap, my stock investments are all going down the drain and I won’t be able to retire with enough money in the bank! What should I do? I’m going to check out Lending Club and see what they can do for me!”). Landing Page objective: • The goal of the landing page is to get prospective investors to click on a “register” button and then sign up for an investor account (which is completely free, secure, and takes only a few minutes). Clicking a “register” button would then take them to the following registration page: https://www.lendingclub.com/lenderc/registerNow.action? Copy content: Main headline • Get off the financial rollercoaster Secondary headline • Lending Club Provides Solid Returns. Landing Page Body Content • The way I’m envisioning (use this just as a guide – I’d love to see your interpretation of how everything would be laid out), the main body content is organized into 4 quadrants: 1) Top left: using our existing “100% positive returns” image that can be found at https://s3.amazonaws.com/lcmedia2.lendingclub.com/email/hero-800.png 2) Top right: a huge call-to-action button that leads from 1) that says something along the lines of “Register for an account” and in smaller text below “Joining is FREE, secure, and takes only minutes.” 3) Bottom left: The following content to give the viewer an answer to “Why should I register for an investor account at Lending Club? What’s in it for me?” Join over 40,000 members who have earned more than $65,777,000 in interest payments Our Notes provide: Solid Returns - Earn returns from 5.80% - 13.25% Control and Low Volatility - 20 consecutive quarters of positive returns Monthly Cash Flow - Receive monthly cash payments 4) Bottom right: Incorporation of trust symbols and press quotes to assure viewers that Lending Club is a legitimate business. a. Include this quote: “Believe it or not, it is now possible to earn yields of 6% or more, making relatively safe loans to complete strangers.” - Chris Barth, Forbes b. A section titled “As Featured In” and then logos of The New York Times, npr, Bloomberg, Forbes, Reuters, Barron’s, and The Wall Street Journal (all of this publications have written articles about Lending Club. Please be sure to visit www.lendingclub.com to learn more about our business, brand, and style. 5) Potential Add-On as a new quadrant or to replace 3) bottom left. A chart that compares our overall platform returns against the iShares (IVV) index. See attached for a chart I created in Excel. If you would like the actual Excel data points, please email me and I can send you the spreadsheet. Please see attached file for a mock-ups I created that you can use as a guide.
What to avoid
- For investor ads we have traditionally stayed away from images of people - We don’t want to over stress that Lending Club is “peer-to-peer (P2P)”… which has the potential to be associated with risk.
Please contact me at email@example.com if you have any questions (it's easier for me to see your email rather than have to login to 99Designs to check).
Every design category has flexible pricing for all budgets. Web page design starts at $799.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
Mharad collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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