Help InsuranceFiles with a new website design

InsuranceFiles

Our target audience is insurance agents in the United States.

The website sells insurance leads. We deal with 4 types of leads: auto insurance leads, home insurance leads, commercial insurance leads and life insurance leads.

Insurance agents can input their information and sign up on the website, put some money and start getting leads.

We have the back-end done, all we need is the contemporary re-design of the main page of our website and the design of 1 internal page. The example of a current internal page look is this: http://www.insurancefiles.com/blog/…sfers.html

Our website works as follows:
A person looking for insurance goes to the Internet, finds one of our many other websites, fills in their information, the information goes through our verification system, then it's sent to the agent who is registered on InsuranceFiles.com, once it matches their territory and filters.

The main page design should feature the headline: “The Next Generation of Leads” Sub-head: True Exclusive Leads

We want animation of illustrations as the featured visual. We are leaning toward a dark background with a fixed width site that is white and clean. Contrast is a good thing as far as we’re concerned.

We want the navigation pages to be more than tabs. They should be modern. They could be on a spinning wheel; they could slide in and out; I’m not sure, but it should be something I have not seen before.

We want the header whatever it ultimately is, to be easily changed by us. We run occasional promotions and need the flexibility to change it.

We want to do a video but we’re going to move that to the about us page. We’re going to do articles, but they will move off the main page. In short, we want a clean, progressively-designed main page. The sign up form will be there in some fashion, but help us to think of a new way to incorporate it so it is a natural part of the design.

http://www.insurancefiles.com

For the main page we need:

Our main goal is to improve conversions, ie transfers from the Main page to Sign-Up page. Also we care a lot about user experience of our visitors, because they are very important to us, and we want to create a community of insurance agents loyal to our brand.

For the internal page we need:

We need place for the main part of the page, for example for a piece of text, also we need place to put videos/images/other media. Also we need a sidebar.

Please, keep in mind, that even if the visitors are on an internal page they should be clearly be presented with an option to transfer to the Sign-Up page.

avoid boring design

Feel free to redesign/experiment with the current logo as well.