Our website is intended to be a 'brochure' site that introduces who we are and communicates that we are a trustworthy and competent group of professionals who can be trusted to manage your money.
Our website does not really have a 'call to action' in that we want you to buy something but we want people to read about our funds and then perhaps send us an email or give us a phone call (so that we can explain in more detail how our investment strategies work).
Since they are making an investment decision, these potential investors will want to do ‘due diligence’ or through research on us. Who are we, what are we about, what kind of performance have we achieved in the past etc before then contact one of our people for more detailed research. As such, they need to find out all about us from the website. Our website would be a kind of ‘online business card’ or ‘online brochure’ that conveys we are professionals with integrity that can be trusted to manage money.
That’s why we need a ‘classy’, ‘professional’ website that conveys integrity and trust. If you look at the http://www.citadelgroup.com website you’ll notice how understated and clean it looks. These are conservative people that manage other people’s money. They don’t have anything loud or distracting but try to convey the image that they are trustworthy people who are not going anywhere.
That being said, we’d like to have some nice design that differentiates us from the pack. I guess like all things in life, we’re looking for the balance.
The website http://aurora.sitetest.us is what we have come up with at the moment however we think that this can be improved upon. This website has the rough site structure that we need. The links and fund names at the top are all the correct names that we need to use.