Bariatric & Metabolic Intelligence (BMI)
We are a full service business consulting firm that specializes in bariatric surgery and metabolic medicine. Our biggest strength is our success in helping surgeons and hospitals increase their patient volumes while enhancing the quality of care they provide to patients. While we are a very creative company ahead of the curve in our industry, we are also very professional and traditional as are our clients.
We are targeting weight loss surgeons and Hospital executives (i.e. CEO, COO, CNursingO) Our customers are both clinical and business savvy. Surgeons are focused on clinical care but their most common complaint is that marketing is insufficient when, in reality, their internal processes and staffing are inadequate. Hospital executives are more business focused and concerned about the bottom line dollar and will do what it takes to get more patients to surgery.
Below are links to a couple of sites for inspiration. One we like the overall look and feel. The other has some flash animation of their logo which is very nice. This goal of this site is to be very professional and business oriented. Extreme colors will not work. We need imagery that incorporates business results, healthy weight loss (not skinny women, scales and tape measures) overall healthcare (hospitals, healthcare professionals) with an overall professional tone. Please be creative with layout, navigation, etc. If you have questions - please do not hesitate to just post something and ask - we will respond. Ensure our logo is incorporated into the design. I believe the attached has a transparent background. If you need any other version of the file, just let me know. Please also incorporate our slogan "Business Excellence for Clinical Experts" I need a homepage and interior layout design.
Nice web design example: http://www.advancedsurgicalnj.com/
Nice flash animation with a play on the logo: http://www.foundationsurgery.com/
Also - below is the outline of my link structure. The main bullets will need a link from the homepage:
o Why BMI?
o Case Studies
o What’s Next?
o About Us