Pivotal got their new web page design by running a design contest:
Fun redesign for r/e investment site
Check out Pivotal's Web page design contest…
We are a Real Estate Investment Consulting Firm. Our intention is to adjust our public site to be two things 1) A destination resource for investors. 2) The site needs to be much more sales oriented and be a strong lead generator. Currently the site is very word heavy. We need the pages to be more visual using more graphics and less words to illustrate who we are and what value we bring to the table as succinctly as possible. We have a partial redesign up at a private address listed below. This is your starting point. The original public site is still up and is also listed below Partially redesigned site not complete is http://pivotalcompany.com/NEWFINAL/index2final.html . important to note the only navigation links that work correctly are on the main page Existing public site is www.pivotalcompany.com – This site should be used for reference only the most current version is not public but can be found at the url above
Pivotal "Investing for Life"
What's your vision?
Home Page $150 This page should maintain its existing logo and cloud theme but will need the following (4)changes/additions: 1) Main Page 5 Boxes Should have (4) clickable boxes for the following headings and copy (design model is flexible but cloud theme and logo should remain) Join our Newsletter Stay up to date on market trends, new emerging growth markets, shifts in the mortgage banking climate, and valuable educational topics. (Form that should pop up when box clicked) First Last City State email address, notes Request investment property updates Click here to receive regular updates of uncommonly strong, unlisted, real estate investment opportunities nationwide. (Form that should pop up when box clicked) First, last city state email phone, Notes Request a Free Consultation We assess your personal financial picture, risk and stress tolerance, available time, short and long term goals, you walk away with a real estate investment model that will accelerate your wealth building capacity and free up your precious time for work and play (Form that should pop up when box clicked) First, last, country, city, state, Email phone, how many properties do you currently own, annual income, credit score if you know it, best time to contact, notes Join our partner program Realtors, Wealth Coaches and Financial Planners - Expand your client toolset or just add a lucrative new revenue stream to your businesss by making Pivotal's nationwide investment services available to your clients. (Form that should pop up when box clicked) First, last, city, state, Email, phone, type of business, best time to contact, notes Use our Research and Evaluation tools Click here to use Pivotal's research and due diligence tools. Everything you need to conduct your own remote research and evaluation of markets and investment properties 2) Add somewhere - Click here to download a PPT presentation on our Services - or imbedded player. PPTcan be found on the current www.pivotalcompany.com main page 3) Clear Concise "Who We Are" Graphic This graphic is one of the most important items on this site, It should fit with our current branding and simply and cleanly capture attention and clearly illustrate who we are as a company. Should be a simple graphic that tells a story. Kind of like what can be found at the top of the page at http://www.jasonhartman.com/southern-california-real-estate-investment.htm only much cleaner, softer, and more fitting to our brand. The copy for this graphic is the following... In-depth market and property research and evaluation Plus Tailored R/E investment services and consulting Plus Uncommonly strong, unlisted, investment opportunies Equals Wealth & Security with Massive time savings 4) Reformat and adjust List of Links should be visually cleaned up to match current branding color shape size etc, could be left in place or repositioned on the page, and need to be changed to the following titles: Home, Consulting, Investment Property, Go Zone, UK Investors, FAQ(currently questions page), Education, Research and Evaluation Tools, Testimonials. All other pages and headings can be removed A “Call Pivotal Now (408)867-6918 Consulting Page $150 This page will illustrate our primary product (open to a new title word to id this page from the main menu) I need to have this page replaced with the following content presented in a graphical flow chart or storyboard type of presentation. Should fit all on this page. Needs to be layed out in a way that is visually pleasing, intuative and easy to understand. Maybe headings show up and detail shows up as the cursor is moved over each heading?. We are open to ideas here The Pivotal process STEP 1: Initial Consultation - We assess your personal financial picture: income, assets, credit status, short and long term goals, asset allocation, debt, risk tolerance, stress tolerance available time etc... STEP 2: Craft Investment Portfolio Concept - We build a concept for what your property portfolio should look like - Can be built for growth or cash flow or both and will contain residential, commercial or a combination of the two STEP 3: Engagement - Execute agreement and finalize the property plan STEP 4: Shopping - The properties consist only of those which fit the investor’s specific profile STEP 5: Pivotal provides an individual Due Diligence Package per Property Presented - Consists of info on: the market, sub-market, detailed demographics, 5 year proforma projections for profit and cash flow - information is always presented conservatively and is always verified thru multiple sources in market. STEP 6: Escrow Management assistance - Once the client agrees to purchase the property, Pivotal’s team assists in and steps the client through every aspect of the escrow process. - Advises on contract issues, sets up insurance, inspections, financing, property management etc. - Helps clients build their local investment property team; includes hiring their property manager & ensuring the highest probability of a rented property by closing - Sends a notary to the investor’s home or place of business to execute closing documents STEP 7: Property Management - Pivotal trains its investors on how to manage the effective performance of their property and property manager Other Products: - Consulting for portfolio reviews and planning on a monthly, quarterly, bi-annual, annual or greater basis - Portfolio clean up services (individuals who already own property that is performing poorly) Add a click here box for a free initial consultation (pop up page will be same as from main page) Add a click here box for an example due diligence package. pop up page will contain either an embedded image (currently PDF) or could download the file A “Call Pivotal Now (408)867-6918 Investment Property page $150 This Page will contain have 3 focuses Focus 1 – a visually pleasing, intuitive, easy to understand graphic that illustrates the two property types type 1 = Residential property (copy: single family homes, duplexes and fourplexes/ Rent Ready/ 0-5 years old/ 5% to 20% below market value/Cash Flow neutral or positive, low investor concentration/ Incentives Type 2 - Commercial Property (Copy: Hi Cap Rate/ Low Risk/Low management/ Triple Net Long Term Leases/Primarily Retail, Strip, Office, Office condo, Storage Focus II -include the copy from existing markets page http://pivotalcompany.com/NEWFINAL/index2final.html 2 or 3 paragraphs Focus III - Need a market and property analysis examples section w links to 4 simple individual pages each containing either an embedded image(s) of an example proforma analysis spreadsheet(we will provide in Xcel or PDF) or of a multi page written investment market review packet w pictures and branding (currently complete in PDF). This section is designed to tease the user into calling or emailing us inquiring about how to become a client. This section should be tied to the focus II section. We are open to ideas for how this section and the next tier of pages should be laid out. I would also like to have Click here box “for a free initial investment consultation”. Should say something like “Pivotal saves you time, stress, and can be play an integral role in maximizing your profits in real estate. Why not sign up for a free consultation?” (Form that should pop up when box clicked) First, last city state email phone, Notes A “Call Pivotal Now (408)867-6918 Partial Re-design of existing site pages $50 This redesign for the following pages should maintain the Logo and clouds tagline bar where they are. I would like change the look of the rest of the page to be more visually pleasing: Go Zone, UK Investors, FAQ(currently questions page) Each page should have a click here box "click here to request more information on available properties and investment services. (Form that should pop up when box clicked) First, last, country, city, state, Email phone, how many properties do you currently own, annual income, credit score if you know it, best time to contact, notes A “Call Pivotal Now (408)867-6918 Education Page $150 We would like this page to be redesigned to include a section for Podcasts (Use existing copy and links from http://pivotalcompany.com/NEWFINAL/index2final.html) and a section for Articles and whitepapers. The articles and whitepapers section should have a list of articles that will be click through thumbnails or something along those lines. Secondary pages for each article will be either embedded files in the page or separate PDF files (intent here is clean, simple and inexpensive). We will provide the article content in PDF from past issues of our print magazine. Should be a click here box " to further your investment education or to sign up for a free consultation that will accelerate your wealth building efficiency in Real Estate click here. (pop up page First, last, country, city, state, Email phone, best time to contact, notes A “Call Pivotal Now (408)867-6918 Research and Evaluation Tools page $150 This page is designed to be a one stop resource for researching and evaluating real estate markets and investment properties. This page is being created as a tool to attract investors to the website and keep them there. People will be driven here via search engines and pay per click campaigns. This page will contain the following: - A simple value comp search engine powered by zillow. See Zillow.com for simple search engine, A simple value comp search engine powered by movoto. See movoto.com for simple search engine - A simple rental comp search engine powered by rentals.com. See Rentals.com for simple search engine - A mortgage calculator still need to find one of these that will run interest only or Principle and interest - A cash flow calculator this will either be bought or built but will need to be a “click here” button with a 2ndary page with simple input criteria - an Investment return Calculator, this will also need to be bought or built and will operate like the CF calculator - Links to PDF’s for quarterly appreciation for major US Cities 1 per quarter for the last 5 years (20 total) - Links to other research websites In addition to these items there should the following items designed to drive users to contact us either via email or phone: - a “hot investment markets” button that takes the user to the Pivotal markets page - an “emerging markets” button that takes the user to the Pivotal markets page - A button that sais click here for an example due diligence package. There should be a statement driving the user to click this button. “Pivotal assists investors with investment planning, market and property research and due diligence, and even provides ready to go uncommonly strong, unlisted residential and commercial investment opportunities. - A “Call Pivotal Now (408)867-6918 - A “Click here for a free initial consultation” (same pop up as main page Simple Testimonials page $50 this will be a simple page that will lay out (6) approx 130 word testimonials each with its own category heading, categories are as follows: Catered Service, Education, Loyal Partnerships, Trusted Advisors Trust Pivotal, Massive Time Savings, Special Circumstances (1031 Exchange). We will provide written content and have a large rectangular image for the top of the page but are open to new ideas A “Call Pivotal Now (408)867-6918
We want to maintain the existing page structure ie: logo and cloud theme. We are however open to a new tag-line. We want a visually pleasing and elegent design that utilizes whitespace. All design submissions should fit with our current color schemes and branding. We want each pages focus to be on what is important and that is lead generation. Please let us know if you are also capable of coding and back end development work.
We do not want techie looking designs. We do not want design that is overly busy or disruptive to a clean and elegent focus.
Every design category has flexible pricing for all budgets. Web page design starts at $799.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
Pivotal collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Men, age 18-34 - primary demo Men, age 35-54 - secondary target
Target Audience: Teenagers and Young Adults