Financial Health Research Institute needs a new website design | comps due in less than 48 hours

Financial Health Research Institute

This project needs to have comps with 48 hours, and 24 hours for revision. Our target audience is the 55 to 75 baby boomers that are preparing to enter or have entered retirement and are concerned about their retirement income sustaining through their life.
The are well off, white collar, looking for answer to very important questions.

fhri.org   

Menu Items

<p class="p1">Main Menu

<p class="p1">HOME 

<p class="p1">ABOUT FHRI 

<p class="p1">FINANCIAL TOOLS

<p class="p1">INFORMATIVE GUIDES

<p class="p1">ADDITIONAL RESOURCES

<p class="p1">CONTACT US

<p class="p1">Topic Menu

<p class="p1">1. Financial Calculator

<p class="p1">2. Guaranteed Monthly Income

<p class="p1">3. Find The Best IRA

<p class="p1">4. Long Term Health Care Planning

<p class="p1">5. Tax Strategies

<p class="p1">6. Estate Planning

Need to start with the home page. The goal of the sight is to generate a lead by them submitting their email address at minimum to receive an informative guide. It would be ideal to get a phone number and address.
It is the foundation of a marketing automation campaign.

Needs to be easy to read, easy to navigate and move them toward filling out a form.

Needs a slider with great images of older people enjoying life, or looking concerned, etc...We will license the photos but we need you to suggest the images and type treatment.

In order of what the site should accomplsih:
1. Make a visitor feel comfortable and confident thay they are on a professional services company, that is interested in their well being.

2. Make the visitor feel excited that they have found answers to their quesitons, in a way that they are not overwhelmed, to technical, and not an attornies 10 year old website.

3. Showcase the guide books that will be available for download. Moving their eyes toward the form

4. Generate a lead
In order of wh

5. Find an advisor (very important)