Completed contest

Finances for Teenagers web page

kb33 needed a new web page design and created a contest on 99designs.

A winner was selected from 26 designs submitted by 10 freelance designers.

26
entries
10
designers
1
winner

One of the designers who made it happen

Winner - NARRA
great design and excellent speed in responding to updates, thanks!
- Anonymous

How kb33 started their web page design journey

Company name

MoneyIRL.com

Overview

http://www.MoneyIRL.com

Objective
Produce a new micro-site design that emotionally resonates with teenagers on the topic of finances.

Goal
Teenagers embraces the idea that attending a MoneyIRL session is worthwhile.

Strategy
Design an experience that plays to a teens desire to be successful, posses the best things in the world, and be admired by their peers.

Mental imagery
money, cash, spa, limousine, mansion, boat, concert, shoes, travel, beach, party

Images
See included postcard, image assets, MoneyIRL logo

Tactics
Emphasize ease of navigation.
Direct visitors toward talking with their parents about attending a MoneyIRL session.
Present opportunities for teens to stay informed through social media.

Brand Personality
Smart, Fun and Progressive

Key words
money, success, future, now, invest, smart

Key Selling Idea
Finally something that can help you get the things you want faster.

Brand Promise
It's not school. It's cool. It's for you.

Tag Line
“You want the best in life. Spend an hour to get a little closer.”

Tell us a bit about who you are and the people you reach

U.S. teenage kids who are interested in money management

Requirements

Color
Make use of 'white-space' to improve readability, make a great first impression, create a feeling of sophistication and elegance for an upscale brand.
Incorporate green (Hex: #00653a, RGB: 0, 101, 58), but not too much.
Incorporate grey (Hex: #948671, RGB: 148, 134, 113), but not too much.

Menu Navigation
Courses
Register
Test Your Money Skills
Contact
Links to RSS, Facebook, Twitter, LinkedIn, Like

Deliverables
Web page design (Photoshop layered)
Font files

Number of pages

1

Page descriptions

Page Text
Have you ever wondered how you can…
Have more cash each month for fun?
Buy a new car and pay for insurance?
Pay rent or buy a house?
Afford exciting vacations?

Money IRL can help you get there. It’s a series for middle and high school age people like you. 66Minute, all-inclusive SpeedSessions hosted at prominent local businesses in a boardroom, not a classroom.

Test Your Money Skills – Get answers to the 6 money questions kids ask most.

Save 25% on course registration (when you register for 3 SpeedSessions). Use code WES11100479.

Bronze package

US$495

Free features

  • Blind contest
  • Guaranteed
  • Fast-tracked

Deliverables

PSD
PDF
PNG
JPG

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