We have provided some wireframes (attached). Please use these for inspiration, but don't feel constrained by the designs that we have included. We would love to see your creativity, particularly in the home page design (but also in the How it Works and Pricing pages).
We are quite open to ideas here. Our current logo is blue and purple, but you should not feel limited by this color palette - we are open to changing the logo colors. We generally like blues and neutral tones. If you use purple, please only use for max 5-10% of color on a page. Don't feel bound by the color tones/shades included in the attached.
We want users to find us friendly and accessible, but also to take us seriously and believe that we are a sophisticated and trusted partner. Illustrations are fine, but they shouldn't be cartoonish. We want to use photos of homes and families. Both should be representative of the types of homes and families seen in Calgary, Canada (our launch market).
Should be designed with mobile in mind. We are using the bootstrap framework, so should be designed in a grid with columns that can convert to rows when the size of the browser is shrunk for mobile.