Design Refresh - Give Our Site a Breath of Fresh Spanish Air

Pragda (Pragda.com)

We are a cultural initiative promoting films in Spanish. We work with the most reputable venues in the world developing stimulating programming. We scout films at venues such as Sundance, IDFA, Cannes, Toronto to create our own film series and commissioned programming. We do work with major US film centres including New York MoMA, The Film Society of Lincoln Center, Tribeca Cinemas, and Harvard Film Archives.

Pragda has two primary target audiences: -- an educational market. As a distributor of films to educational markets, we are interested in educators, film scholars, historians, and students. -- a filmgoer market. As a curator and organizer of film festivals and retrospectives, we hope to reach moviegoers with an interest in Spanish cinema, international and independent film, documentaries, history, and the avant-garde. But our broader goal is to reach new audiences with our material, and we hope our new design help us do this.

The main objective is to support modern wider browsers and allow for some new features to be added to our site. Our site is outdated according to modern web trends, and we have several new features we'd like to launch, including:

A sidebar for related/new content
Wider video embeds
Other elements to be included with a wireframe (link below)
It will not be a full content or system redesign.

The design refresh should take into account Pragda's printed material and preferred branding, which you can download from the link below. We'd like someone who can focus on information design as well. Our highest trafficked pages include a jumble of information with featured content too far down on the page. We hope to achieve a design that is corporate enough to put in front of sponsors, but artistic and beautiful enough to capture the imagination of our users.

Please download identity materials and a wireframe providing a content inventory here:

http://www.pragda.com/designpickup/identity